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The Average CTV Household Actively Uses Around 4 Streaming Apps

Streaming continued to grow in 2024, and a new report from TVision reveals 90% of streaming-enabled households now actively watch content. The average household uses 3.9 streaming apps, and 8% even access ten or more. Netflix and YouTube had the...

February 21, 2025

All the Consumer TV Ad Engagement and Sentiment Numbers You Need To Know

We know that digging through endless reports to find the perfect stat can take up a lot of precious time and effort. That’s why we did the heavy lifting for you — so you can focus on making smarter marketing...

February 14, 2025

15% of Big Game Viewership Was on Free Streaming Platform Tubi

The biggest night in football is only getting bigger. SB LIX set a new all-time viewership record, drawing an average of 126 million viewers across FOX, FOX Deportes, Tubi, Telemundo, and NFL digital platforms — and at its peak, 135.7 million...

February 14, 2025

Why This Year’s Advertising Line Up Was the Real Winner of SB LIX

Congrats to the Philadelphia Eagles on winning the NFL’s biggest trophy yesterday! Though, it wasn’t just the actual lineup on the field that we were laser-focused on during game day — as marketers, our eyes were on the advertising line...

February 10, 2025

All the NFL Streaming TV and CTV Advertising Numbers You Need To Know

We know the struggle — searching high and low for those elusive NFL stats you need to drive your point home can feel like a never-ending game of hide-and-seek. But making things like this easier for you is what we...

February 10, 2025

Streaming Subscriptions Have Overtaken Linear in Revenue Share

Streaming services have officially overtaken traditional TV in subscription revenues, with 2024 marking the first year traditional TV makes up less than 50% of the total; by 2028, that share is expected to drop to about one-third. In contrast, streaming...

January 30, 2025

66% of U.S. TV Viewers Prefer Ad-Supported Streaming Services

Streaming platforms are leaning into ad-supported models, and it looks like those moves are paying off. According to new research, two-thirds of U.S. viewers now prefer ad-supported streaming over ad-free options — especially during live content like sporting events. Younger...

January 17, 2025

CTV Ad Spend Will Grow to $46.89 Billion by 2028

Connected TV (CTV) is rapidly transforming the video advertising landscape, with ad spending projected to reach $33.35 billion in 2025. By 2028, that number is expected to grow to $46.89 billion — surpassing traditional TV advertising for the first time....

January 10, 2025