Performance marketing is a fast-growing strategy for CTV advertisers. To illustrate this, we measured how performance marketers fared during the most important time of the year: Q4. We tracked the industry trends and analyzed our own first-party MNTN Performance TV...

January 26, 2024

You’re on your way out the door for your OOO, so you probably think you’re off the hook for holiday campaign planning. It is only summer, after all. But Q4 will be here before you know it—and the research says...

August 10, 2023

Performance Marketing is Thriving on Connected TV The economy may be in uncertain waters, but the same can’t be said for Connected TV advertising. The outlook is rather rosy for this fast growing ad channel—especially if you’re a performance marketer....

February 1, 2023

CTV is changing the TV screen from a reach play to marketers’ go-to platform for full-funnel performance. New research from Mediaocean, PwC, and IAB shows that marketers are embracing Connected TV as a performance driver, not just a branding tool....

July 31, 2025

This holiday season, consumer shopping behavior is being heavily influenced by what they see on Connected TV. According to LG Ad Solutions, nearly 60% of viewers say CTV ads impact their holiday purchases — a 43% jump from last year....

July 18, 2025

Value-driven consumer behavior will be a key driver of the 2025 back-to-school (BTS) shopping season. As economic uncertainty persists, shoppers are getting savvier about where and how they spend their money, making decisions based on perceived worth and timing purchases...

July 1, 2025

With two-thirds of Americans now streaming via Connected TV, and nearly 70% adoption projected for this year, this growing channel’s reach rivals that of traditional television. But while consumers have shifted their attention to streaming, advertisers are still playing catch-up...

June 20, 2025

Despite ongoing economic uncertainty, Memorial Day Weekend (MDW) shoppers showed up with serious purchase intent, driving impressive performance for brands of all shapes and sizes. Using first party MNTN Performance TV data, we dug into MDW 2025 numbers to gauge...

June 18, 2025