Streaming habits are shifting, according to a new report from Hub Entertainment Research. These days, fewer folks are signing up for platforms just to watch a specific show — especially as the pace of original content slows. This is particularly...

April 11, 2025

Looks like 2025 is the year when the majority of agencies will capitalize on the streaming boom. According to recent data from Pixability, 58% of U.S. media agency professionals plan to increase their investments in Connected TV (CTV). That’s in...

March 21, 2025

Netflix continues to lead the streaming industry in content investment, spending $15.3 billion in 2024 — nearly twice what Disney+ invested at $8.6 billion. Warner Bros. Discovery followed with $6.4 billion, while Peacock and Paramount+ invested $5.2 billion and $4.4...

March 14, 2025

We’ve known Connected TV has been growing fast, but now EMARKETER has identified it as the fastest-growing ad channel in 2024 — with ad spend surpassing those of search, social, and retail media. The reason is clear: advertisers are following...

February 28, 2025

As the third-most celebrated holiday in the U.S. (behind only Christmas and Thanksgiving), Mother’s Day has cemented itself as a major seasonal moment. While Mother’s Day presents a lot of opportunities for advertisers, consumer purchasing habits are changing. So, brands...

February 24, 2025

We know that digging through endless reports to find the perfect stat can take up a lot of precious time and effort. That’s why we did the heavy lifting for you — so you can focus on making smarter marketing...

February 14, 2025

Connected TV (CTV) is rapidly transforming the video advertising landscape, with ad spending projected to reach $33.35 billion in 2025. By 2028, that number is expected to grow to $46.89 billion — surpassing traditional TV advertising for the first time....

January 10, 2025

Streaming ad prices are tumbling, and it’s all thanks to Connected TV’s meteoric rise. According to new research, ad inventory has skyrocketed — in part due to more people glued to streaming than ever before. This has led to a...

December 13, 2024