Showing Results (19) For: agencies
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How Ad Agencies Use Connected TV To Gain A Competitive Edge
Advertising just isn’t what it used to be. The art of advertising used to be a kind of dark art, a mysterious practice that only the sages at advertising agencies could conjure successfully. In those old days, only the best...
November 26, 2024
How Leading Brands and Agencies Are Approaching Measurement, Media, and Creative in 2022
Introduction Over the past year, connected TV has solidified its position as a go-to option in the omnichannel marketing mix. Advertisers are no longer approaching CTV as an additional or supplemental way to boost brand awareness and complement traditional advertising...
August 11, 2022
80% of People Would Rather Watch Streaming Than Scroll on Social
You know what’s better than doomscrolling on social media? According to 80% of viewers, it’s kicking back with a good show or movie. But what are they watching? For Gen Z in particular, it’s less about keeping up with trending...
March 28, 2025
58% of Media Agency Professionals Are Boosting Their Investment in CTV
Looks like 2025 is the year when the majority of agencies will capitalize on the streaming boom. According to recent data from Pixability, 58% of U.S. media agency professionals plan to increase their investments in Connected TV (CTV). That’s in...
March 21, 2025
53% of Marketers Say CTV Is More ‘Brand-Safe’ Than Social
Connected TV is proving to be a major win for advertisers, delivering on performance goals, audience targeting, and expanded reach. According to a new survey, 41% of marketers say Connected TV effectively drives both brand awareness and measurable results, while...
December 20, 2024
The Majority of Advertising Professionals Are Using AI
Artificial intelligence — aka AI — is one of hottest topics of the past few years. New AI technologies are emerging daily, and some have already made themselves at home in everyday life. In the advertising world, this is particularly...
January 17, 2024
Curating Context: An Analysis of Brand Favorability and Connected TV Ads
“In addition to being able to find people wherever they are, it’s incredibly important that [brands] understand where their ads are running, because that’s going to have a direct impact [for business outcomes] and a long-term impact on brand perception.”...
December 4, 2023
CTV is Playing a Bigger Role Than Ever in Advertisers’ 2024 Plans
Over the last few years, Connected TV has increasingly absorbed more advertiser mindshare as a performance marketing platform. As more streaming services and viewers embraced ads, and as the platform’s targeting and measurement capabilities continued to evolve, CTV found itself...
October 30, 2023