Showing Results (19) For: agencies
Showing Results 8-16 Of 19
Advertiser Outlook on Generative AI: Sunny, With a Side of Caution
Generative AI is having quite a day in the sun right now — at this point, it might be easier to determine which brands aren’t getting involved with AI. Yet while this nascent technology may still be unfamiliar and concerning...
June 15, 2023
The Key to CTV Success Could Already Exist in Your Social Video Strategy
Even if you’ve never produced a TV commercial before, chances are that you’ve created more than your fair share of social media ads. When developing creative for a Connected TV campaign, social ads can serve as an excellent starting point....
May 3, 2023
Forecasting the Future of Creative in the Next Wave of Ad-Supported Streaming
Remember when every marketer in adland started pivoting to video? It felt like the wild west, where ideas and concepts were flying through the air as we all tried to determine which creative approach would prove the stickiest for our...
December 5, 2022
Peeks Remix: Do Audiences Agree with Marketers on the Most Effective TV Ads?
MNTN Research recently released our first Peeks Report, which shared the findings of a poll that asked marketers a simple question: What’s the most effective TV ad you’ve ever seen, and why? The results of the study shed light on...
November 11, 2022
Work Smarter, Not Harder, with 4 Low-Cost Ad Creative Solutions
Look, we’re not going to beat around the bush here. We’re all feeling fatigued from the deluge of headlines describing the severe economic uncertainty the world is experiencing right now. As marketers and advertisers, the potential for a steep downturn...
August 9, 2022
The State of Political Ad Spending on Connected TV
As political advertisers begin to ramp up their campaigns for the 2022 election cycle, it’s time to take a look at how they are shifting their budgets to better reach prospective voters. With midterms fast approaching, political advertisers are making...
May 27, 2022
What Advertisers Need to Know About Market Fragmentation
What is Market Fragmentation? Marketing fragmentation is the concept that, as a market grows in popularity and scope, it eventually breaks into various and diverse segments to serve distinct customer groups. In this market, no single company or organization has...
May 18, 2022
Brand Safety Drives Stronger Performance Outcomes on TV
Advertisers put brand safety top of mind, as brand risk dropped by 4% globally—and it’s paying off. As brand safety issues continue to plague the advertising industry, one question remains: is one marketing channel better shielded than others? Connected TV...
May 13, 2022