MNTN Research recently released our first Peeks Report, which shared the findings of a poll that asked marketers a simple question:  What’s the most effective TV ad you’ve ever seen, and why?  The results of the study shed light on...

November 11, 2022

A solid Connected TV commercial produces better results when it’s served alongside the right content. However, many questions remain—what defines the ‘right content’? And how can brands ensure that the audience they are targeting aligns with this content? Thankfully, there...

November 4, 2022

Did you know that if it wasn’t for a football game between the Army and the Navy, the business world may never have thought of offering deep discount savings to shoppers on the day after Thanksgiving? Black Friday, as it’s...

November 4, 2022

Move over Gen Zs, Millennials and Gen Xers—the older generations are using Connected TV in large numbers. Millennials may have recently become the largest living generation¹, but with ~54M people 65 years or older living in the U.S.², older adult...

October 19, 2022

The Holly, Jolly (Holiday Advertising) Season If we were a betting team of researchers, we’d say that you’ve experienced – at least once in your life – a friend, loved one, or casual acquaintance lose their cool after hearing the...

October 19, 2022

Why Product Placement Matters Product placement is more than a subliminal message–it’s a hybrid message. A study by Business Research Methodology reveals that product placements contain both advertising and publicity—two necessary ingredients that move the needle for brands. Not only...

October 14, 2022

Consumers find television ads more trustworthy than those on other advertising channels. With so many advertising channels out there, brands need to be mindful of when and where they advertise, with special consideration of the channels that not only have...

September 22, 2022

Today’s audience has more options for entertainment than ever before, and the explosion in streaming services—as well as changing consumer behaviors during the pandemic—has led to more audiences cutting the cord on their cable bill. In 2021 alone, over 4.7...

September 6, 2022