In today's fragmented TV landscape, it’s more important than ever to understand what makes an ad resonate with viewers. A new report from EDO recently explored exactly that: the features that can make or break an ad’s success. They found...

July 26, 2024

We get it — we know the pain of hunting endlessly for Olympic Summer Games stats. Especially the ones you need to help prove that point you really, really, (really) want to make.  But we’re here to help. We’ve searched...

July 25, 2024

As we count down to the 2024 Summer Olympics, it’s clear that this is shaping up to be a record-breaking year. New data from eMarketer has revealed that these Olympics could be the most-watched TV event in eight (!) years....

July 18, 2024

Summer 2023 was a scorcher, and we’re not just referring to the temperatures. Major cultural events like Beyonce’s Renaissance World Tour and Taylor Swift’s Eras Tour had fans not only attending shows in their hometowns, but also traveling far and...

May 10, 2024

The upfronts are here, and what once was a straightforward event has become a lot more complicated. Spend is stretched across a number of channels, including streaming. But how are marketers thinking about the upfronts in general? One survey from...

May 2, 2024

These days, everyone and their mom seems to watch Connected TV. And according to new data from eMarketer, that’s basically the case — over two thirds of Americans currently use CTV, and by 2028, the source expects those numbers to...

April 25, 2024

These days (unsurprisingly), young audiences are all about Connected TV. Magna and Samsung recently did a deep dive into the ad preferences of younger TV viewers and found that  60% of Gen Z and 56% of Millennials think CTV ads...

April 4, 2024

According to new data from Advertiser Perceptions, advertisers are expected to throw fistfuls of cash at Connected TV (CTV) this year. The report found that this year we can expect CTV ad spend to increase by 16.2% to a whopping...

March 29, 2024