Congrats to the Philadelphia Eagles on winning the NFL’s biggest trophy yesterday! Though, it wasn’t just the actual lineup on the field that we were laser-focused on during game day — as marketers, our eyes were on the advertising line...

February 10, 2025

Streaming’s continued rise set the stage for this year’s Big Game (aka SB LIX) to break viewership records, especially after last year’s game drew 123.7 million viewers. And it delivered — attracting 126 million viewers across various platforms. While traditional...

February 6, 2025

Streaming services have officially overtaken traditional TV in subscription revenues, with 2024 marking the first year traditional TV makes up less than 50% of the total; by 2028, that share is expected to drop to about one-third. In contrast, streaming...

January 30, 2025

Streaming ad prices are tumbling, and it’s all thanks to Connected TV’s meteoric rise. According to new research, ad inventory has skyrocketed — in part due to more people glued to streaming than ever before. This has led to a...

December 13, 2024

Now that we’re on the other side of Cyber Five, it’s time for the big reveal. Is Black Friday /  Cyber Monday still a priority in your Q4 planning? How did this translate in your ad creative and messaging? Read...

December 3, 2024

Streaming platforms may be cutting back on original content, but viewers are still happy with what they’ve been watching. According to a new study from Hub Entertainment Research, nearly 80% of subscribers say they’re spending more time watching shows they...

November 22, 2024

Between the winter holidays and the close of Q4, the end of the year can be chaotic — especially for advertisers. While it’s no secret that Q4 is a vital time for business, what is often overlooked is the transitional...

November 22, 2024

Ad-supported streaming continues its rise as more people seek out affordable ways to watch their favorite shows and movies. According to new research from Parks Associates, 57% of U.S. streamers are now subscribed to ad-supported tiers on major platforms like...

October 31, 2024