Showing Results (198) For: connected tv
Showing Results 152-160 Of 198
Holiday Breakdown: A Dive into Consumer Behavior During the Father’s Day Season
The number of people celebrating Father's Day each year is on the up and up. And with more celebrators comes more growth opportunities for advertisers, especially on Connected TV (CTV). Key Insights: Father’s Day 2022 A Large Majority of Americans...
April 27, 2023
Too Many Cooks: How Consumers Deal With Streaming Fragmentation
With more streaming options than ever, how are consumers coping with the content overload? Streaming Viewers Awash in Options The past few years have seen the rise of many new streaming platforms, with every network and their mother joining the...
April 24, 2023
Holiday Breakdown: Mother’s Day Spend Hit an All-Time High in 2022
Mother’s Day is producing increasingly more sales each year. And, with the vast majority of consumers planning on spending on the holiday in 2023, brands can benefit from running advertising campaigns in the months leading up to mom’s big day....
March 31, 2023
Integrating AI into the (Ad) Creative Process
Ask Google about artificial intelligence (AI) and the creative process, and you’ll be treated to an assortment of doomer-adjacent headlines: “Is AI a Risk To Creativity? The Answer Is Not So Simple” “When AI can make art – what does...
March 22, 2023
Why More Viewers Are Streaming Sports, Including March Madness
The Rise in Sports Streaming While streaming services dominated the world of television series and movies for years, there have always been two key markets that linear TV has bested its successor: news and sports. In fact, sports are the...
March 10, 2023
Peeks Remix: Why National Brands Should Look to Local Advertisers for Creative Inspiration
Everywhere is Local At the end of our recent Peeks Report, Crazier, the Better: The Art (and Science) of Local TV Ads, our Director of Content and Research, Tim Edmundson, made an interesting point. “Local businesses need their ads to...
March 1, 2023
Consumer Spending in Springtime Offers Growth Opportunities for Advertisers
The days are getting longer, the weather is warming up (for much of the U.S. at least) and daylight saving time is coming up—spring is on its way. With the change in seasons comes opportunity for advertisers to target engaged...
February 27, 2023
The Creative Things We Learned from 2023’s Biggest Game Day Commercials
Do you sense that stillness in the air? It’s what happens when a million marketers untangle the anxiety-induced knots in their stomach after launching a major new ad campaign. What can we say? It’s been pedal to the metal in...
February 24, 2023