Ad-supported viewing continues to dominate the TV landscape. According to Nielsen’s Q2 2025 Ad Supported Gauge, content with ads now captures 73.6% of total TV viewership — up 1.2 points from the previous quarter. Streaming led that growth, adding 2.9...

August 15, 2025

Q4 has long been considered B2C territory, where holiday campaigns, Black Friday blowouts, and Cyber Week steals tend to dominate the season’s narrative. As a result, some B2B brands still treat Q4 like downtime — scaling back ads and waiting...

August 14, 2025

CTV is changing the TV screen from a reach play to marketers’ go-to platform for full-funnel performance. New research from Mediaocean, PwC, and IAB shows that marketers are embracing Connected TV as a performance driver, not just a branding tool....

July 31, 2025

Amazon Prime Day might be a retail holiday built by and for Amazon, but savvy brands are turning it into a performance opportunity of their own. What started as Amazon's loyalty driver has evolved into a retail moment that lifts...

July 29, 2025

A new report reveals that marketers are syncing strategies across platforms — especially between social and Connected TV. According to eMarketer and Smartly, a combined 78.4% of advertisers now run campaigns on both channels, with 44.5% spending at least 30%...

July 25, 2025

This holiday season, consumer shopping behavior is being heavily influenced by what they see on Connected TV. According to LG Ad Solutions, nearly 60% of viewers say CTV ads impact their holiday purchases — a 43% jump from last year....

July 18, 2025

Questions about the economy haven’t cooled Q4 spending — they’ve just made shoppers more strategic. While shoppers remain cost-conscious, they’re finding creative ways to maintain their holiday traditions and splurge on what matters most. For advertisers, these evolving consumer habits...

July 18, 2025

Streaming has become the default for U.S. viewers — but not all ad experiences are created equal. As platforms shift toward monetization, younger viewers, especially Gen Z, are showing less tolerance for traditional ad formats. Flexibility remains streaming’s biggest draw...

July 11, 2025