The holiday shopping season is gearing up, and consumers are already on the lookout for deals. Adobe forecasts a solid 8.4% YoY jump in U.S. online holiday sales, and expects those sales to reach $240.8 billion. Shoppers are taking advantage...

October 11, 2024

Are you starting to see wintery messages during the last heatwaves of summer? Maybe hearing the echoes of Mariah Carey’s iconic holiday song on the wind? You’re not alone: advertisers are ramping up their holiday and Q4 efforts earlier than...

October 9, 2024

In the growing landscape of Connected TV, it's become even more important for advertisers to get their messaging right. A study by IAS and Neuro-Insight highlights how ads that match both the tone and context of the content being watched...

October 4, 2024

Connected TV advertising has experienced tremendous growth over the last two years according to new research from EMARKETER, with US CTV ad spending surging by more than $8 billion. As more viewers turn to streaming, platforms are ramping up their...

September 26, 2024

We wanted to ring in the last (and biggest) quarter of the year with an homage to all things holiday. As brands battle it out for your attention and dollars in Q4, ever wondered what makes a shopper go from...

September 25, 2024

“Nobody reads advertising. People read what interests them, and sometimes it’s an ad,” said Howard Gossage, innovator and OG from the Mad Men era of advertising. We all know that brands with a powerful story to tell (and products to...

September 20, 2024

Like most TV content these days, The NFL has plans to lean further into the world of streaming. According to MoffettNathanson Research, 49% of games this season (133 total) will be available to watch on streaming platforms, though most won’t...

September 20, 2024

The Connected TV wins just keep coming in 2024. According to new data from WARC, CTV ad spending is expected to grow by nearly 20% this year, reaching $35.2 billion. And while that means CTV is still only about a...

September 12, 2024