Gone are the days when summer represented a lull in consumer spending. The warmer months have become pivotal for driving business growth and building crucial customer relationships. Despite economic uncertainties, consumers have indicated that they are still eager to travel...

May 15, 2025

Streaming has transformed the way we watch TV — and the way advertisers connect with audiences. It’s no longer just an up-and-coming channel, it’s the primary method of television and movie consumption for millions of viewers around the world.  Whether you're...

May 12, 2025

“Economic uncertainty” has become an all-too-familiar phrase lately, leaving many advertisers to question their next moves. Understandably so — how are you supposed to set budgets and plan campaigns when it’s unclear what consumer demand will look like tomorrow (let...

April 30, 2025

We know that digging through endless reports to find the perfect stat can take up a lot of precious time and effort. That’s why we did the heavy lifting for you — so you can focus on making smarter marketing...

April 29, 2025

Even with all the uncertainty surrounding today’s market, many advertisers are holding steady when it comes to TV and streaming. According to new research from iSpot, 55% of advertisers say they plan to maintain their TV and streaming ad budgets...

April 25, 2025

With Americans spending over $22 billion on Father's Day two years in a row (2023 and 2024), the holiday remains a significant seasonal opportunity for advertisers. But our research shows that brands relying on past strategies to connect with Father's...

April 22, 2025

Connected TV advertising has been reaching new heights, and programmatic is a major force behind that growth. According to new research from EMARKETER, over 90% of CTV display ad spend is happening programmatically, and that trend is expected to drive...

April 17, 2025

Streaming habits are shifting, according to a new report from Hub Entertainment Research. These days, fewer folks are signing up for platforms just to watch a specific show — especially as the pace of original content slows. This is particularly...

April 11, 2025