Summer is one of the longest and diverse spending seasons on the calendar. During that stretch, shoppers aren't just browsing, they're actively planning trips, stocking up for events, and treating themselves and others. That means more opportunity for brands that...

May 15, 2026

As media companies and streamers roll out their best pitches at this year's Upfronts, new survey data from iSpot signals where the money is actually heading. While 41.5% of brands, agencies, and publishers plan to keep their total ad budgets...

May 15, 2026

Back-to-school (BTS) retail sales are projected to hit $85.42 billion in 2026, a 3.3% year-over-year increase that signals a return to discretionary spending after a more cautious 2025. But the season looks different than it used to: the shopping window...

May 11, 2026

There's a fine line between effective ad frequency and audience alienation, and a lot of brands are crossing it. According to a report from Omnicom, 62% of streaming subscribers say they've been served the same ad multiple times in a...

May 8, 2026

Platforms aren't chasing subscriber counts anymore, instead they're focused on getting more value out of the audiences they already have. According to new research, ad-supported tiers made up 28% of global streaming subscription revenues in 2025, a 460% increase from...

April 24, 2026

Summer can mean relaxation and downtime for many people, but for advertisers looking to carry momentum into H2, it should mean the opposite. From shifting consumer habits to cultural events commanding massive audiences, this summer in particular will be packed...

April 17, 2026

TV advertisers have a new bottom line: outcomes. Where once TV advertising was all about the upper-funnel, sales, conversions, site visits, store traffic are now pulling focus from legacy metrics like gross rating points. More than a quarter of marketers...

April 17, 2026

Father's Day advertising on Connected TV isn't just about reaching gift shoppers. It's about connecting with an audience that's actively looking to spend meaningfully. This guide breaks down some of the trends driving Father's Day purchase decisions and how to...

April 16, 2026