What is Market Fragmentation? Marketing fragmentation is the concept that, as a market grows in popularity and scope, it eventually breaks into various and diverse segments to serve distinct customer groups. In this market, no single company or organization has...

May 18, 2022

The streaming industry now caters to the specific needs of local businesses. It’s no secret that where people are watching TV is changing. As viewers cancel their cable subscriptions, they are spending more time streaming. Advertisers have been following suit,...

May 16, 2022

SVOD still reigns supreme in the CTV space, but with AVOD audiences on the rise, advertisers are presented with an opportunity to reach a valuable consumer group. As more and more users turn to Connected TV to watch TV content,...

May 16, 2022

Advertisers put brand safety top of mind, as brand risk dropped by 4% globally—and it’s paying off.  As brand safety issues continue to plague the advertising industry, one question remains: is one marketing channel better shielded than others? Connected TV...

May 13, 2022

Introduction For marketers of every stripe, Connected TV advertising has arrived, and the channel is transforming the ways brand and performance marketing teams approach their roles within the advertising process.  As measurable outcomes and actionable ad formats are now possible...

May 10, 2022

As the streaming landscape continues to heat up with more services entering the mix, consumers are indicating an interest in bundled content to offset the growing price of being a streaming viewer. The Current State of Streamer Behavior Nielsen’s State...

May 3, 2022

How the Modern Method of TV Advertising Stacks Up Against its Traditional Forebearer Fig. 1 For the last several years, brands and viewers have been re-evaluating their relationship with smart TV advertising as more consumers cut the cord and embrace...

April 28, 2022

There is a delicate balance between ad loads, viewer attention, and streaming profits. As more Connected TV apps have launched over the past few years, streaming services are still figuring out the ideal ad load. While many viewers are willing...

April 22, 2022