Ad Creative Analysis

Analysis

A B2B Case Study in Emotion

By Isabel Greenfield
January 22, 2024

Research Digest

Dot the I’s, Cross the (CTV) Screens: Boost Your Metrics With a Multi-Screen Approach

By Melissa Yap
January 10, 2024

Research Digest

Curating Context: An Analysis of Brand Favorability and Connected TV Ads

By Melissa Yap
December 4, 2023

Research Digest

Go Left or Right? An Analysis of Connected TV Ad Creative on Performance Outcomes

By Melissa Yap
October 27, 2023

Analysis

How Connected TV Will Weather the Great Content Drought of 2024

By Jacob Trussell
October 13, 2023

Research Digest

Green Screens: Why Connected TV Supports Sustainable Advertising Practices

By Melissa Yap
September 22, 2023

Analysis

Why Have Audience Preferences Shifted from User Generated Content to Premium Video?

By Jacob Trussell
September 19, 2023

Research Digest

This Year, Cannes Lions Was All About Branded Assets. Here’s How to Apply Them  to Your CTV Campaigns.

By Melissa Yap
September 6, 2023