Ad Creative Analysis

Analysis

Forecasting the Future of Creative in the Next Wave of Ad-Supported Streaming

By Jacob Trussell
December 5, 2022

Research Digest

Dynamic Duos: How CTV Raises Digital’s Profile

By Melissa Yap
December 2, 2022

Analysis

Will 2023 Be the Year Social Media and CTV Creative Begin to Merge?

By Jacob Trussell
November 30, 2022

Research Digest

Pick Your Mix: How to Determine Your Optimal Creative Mix on Connected TV

By Melissa Yap
November 29, 2022

Peeks

Peeks Remix: Do Audiences Agree with Marketers on the Most Effective TV Ads?

By Jacob Trussell
November 11, 2022

Research Digest

How Context and Ad Positioning Affects the Success of Your CTV Ads

By Melissa Yap
November 4, 2022

Research Digest

What Video Types are Most Effective for Black Friday, Small Business Saturday, and Cyber Monday CTV Ads?

By Jacob Trussell
November 4, 2022

Research Digest

When Creative Variation Demands Variation

By Melissa Yap
October 31, 2022