Consumer Insights

Analysis of viewership and adoption of streaming television.

CTV Report

More Americans Use CTVs Than Watch Linear TV or Use Social Media

By Frankie Karrer
April 25, 2024

More Americans Use CTVs Than Watch Linear TV or Use Social Media

Analysis

How Does Your Performance Grow? For Home and Garden Brands, It’s With Connected TV

By Frankie Karrer
April 18, 2024

How Does Your Performance Grow? For Home and Garden Brands, It’s With Connected TV

CTV Report

Younger Demographics Find CTV Ads More Relevant Than Linear Ads

By Frankie Karrer
April 4, 2024

Younger Demographics Find CTV Ads More Relevant Than Linear Ads

Research Digest

March Madness? More Like March “Adness”! Here’s How Advertisers Can Deliver on Performance Promises, On and Off the Court

By Melissa Yap
April 2, 2024

March Madness? More Like March “Adness”! Here’s How Advertisers Can Deliver on Performance Promises, On and Off the Court

CTV Report

80% of Amazon Prime Viewers Are Subscribed to the New Ad-Supported Tier

By Frankie Karrer
March 22, 2024

80% of Amazon Prime Viewers Are Subscribed to the New Ad-Supported Tier

Research Digest

Unlocking TV Advertising Success Beyond the Big Game

By Frankie Karrer
February 5, 2024

Unlocking TV Advertising Success Beyond the Big Game

Research Digest

How Did Q4 Perform? A Look Into Macro and CTV Ad Trends

By Melissa Yap
January 26, 2024

How Did Q4 Perform? A Look Into Macro and CTV Ad Trends

Analysis

Pulse Check: What’s Next in Streaming Fragmentation

By Frankie Karrer
January 26, 2024

Pulse Check: What’s Next in Streaming Fragmentation