Consumer Insights

Analysis of viewership and adoption of streaming television.

CTV Report

Nearly Half of This Season’s NFL Games Will Be Streamable

By Frankie Karrer
September 20, 2024

Nearly Half of This Season’s NFL Games Will Be Streamable

CTV Report

Interactive Streaming Ads Can Improve Brand Recall by 36%

By Frankie Karrer
September 6, 2024

Interactive Streaming Ads Can Improve Brand Recall by 36%

CTV Report

Consumers Have Increased Their Time Spent With CTV by 8.3% YoY

By Frankie Karrer
August 30, 2024

Consumers Have Increased Their Time Spent With CTV by 8.3% YoY

CTV Report

Nearly Half of CTV Viewers Find TV Ads Helpful for Holiday Shopping

By Frankie Karrer
August 22, 2024

Nearly Half of CTV Viewers Find TV Ads Helpful for Holiday Shopping

The 3 Key Data Points That Will Prepare Advertisers for Q4 2024

By Cat Hausler
August 16, 2024

The 3 Key Data Points That Will Prepare Advertisers for Q4 2024

CTV Report

The 2024 Summer Olympics Saw a 40% Increase in Streaming Minutes

By Frankie Karrer
August 16, 2024

The 2024 Summer Olympics Saw a 40% Increase in Streaming Minutes

CTV Report

68% of Americans Are Tuning In to the 2024 Olympics

By Frankie Karrer
August 1, 2024

68% of Americans Are Tuning In to the 2024 Olympics

All the Olympics Streaming TV and CTV Advertising Numbers You Need To Know.

By Melissa Yap
July 25, 2024

All the Olympics Streaming TV and CTV Advertising Numbers You Need To Know.