Consumer Insights

Analysis of viewership and adoption of streaming television.

CTV Report

60% of CTV Users Will Kick Off Their Holiday Shopping Before Thanksgiving

By Frankie Karrer
October 11, 2024

60% of CTV Users Will Kick Off Their Holiday Shopping Before Thanksgiving

Analysis

2024 Advertisers Are Capitalizing on “Christmas Creep”

By Frankie Karrer
October 9, 2024

2024 Advertisers Are Capitalizing on “Christmas Creep”

CTV Report

The Right Context and Tone in CTV Ads Can Boost Brand Impact by 82%

By Frankie Karrer
October 4, 2024

The Right Context and Tone in CTV Ads Can Boost Brand Impact by 82%

Seasonal Series

Why Halloween Has Lessons for the Rest of Q4 CTV Advertising

By Melissa Yap
October 2, 2024

Why Halloween Has Lessons for the Rest of Q4 CTV Advertising

CTV Report

US CTV Ad Spending Grew by $8 Billion in the Last Two Years

By Frankie Karrer
September 26, 2024

US CTV Ad Spending Grew by $8 Billion in the Last Two Years

Peeks Report

What’s on Your Holiday (Ad Creative) Wish List?

By Melissa Yap
September 25, 2024

What’s on Your Holiday (Ad Creative) Wish List?

CTV Report

Nearly Half of This Season’s NFL Games Will Be Streamable

By Frankie Karrer
September 20, 2024

Nearly Half of This Season’s NFL Games Will Be Streamable

CTV Report

Interactive Streaming Ads Can Improve Brand Recall by 36%

By Frankie Karrer
September 6, 2024

Interactive Streaming Ads Can Improve Brand Recall by 36%