Consumer Insights

Analysis of viewership and adoption of streaming television.

CTV Report

CTV Will Exceed 40% of Global Ad Spending by 2030

By Frankie Karrer
September 12, 2025

CTV Will Exceed 40% of Global Ad Spending by 2030

CTV Report

NFL Streaming Ads Were 66% More Effective Than Linear

By Frankie Karrer
August 29, 2025

NFL Streaming Ads Were 66% More Effective Than Linear

CTV Report

42% of Streamers Are More Likely To Maintain Bundled Subscriptions

By Frankie Karrer
August 22, 2025

42% of Streamers Are More Likely To Maintain Bundled Subscriptions

CTV Report

Ad-Supported Content Now Owns 73.6% of Total TV Viewing

By Frankie Karrer
August 15, 2025

Ad-Supported Content Now Owns 73.6% of Total TV Viewing

Consumer Snapshot: Prime Day Shoppers Boosted CTV Ad Efficiency

By Cat Hausler
July 29, 2025

Consumer Snapshot: Prime Day Shoppers Boosted CTV Ad Efficiency

CTV Report

59% of Viewers Say CTV Ads Help Drive Their Holiday Buys

By Frankie Karrer
July 18, 2025

59% of Viewers Say CTV Ads Help Drive Their Holiday Buys

The New Holiday Shopper — 4 Trends That Will Drive Q4 Success

By Cat Hausler
July 18, 2025

The New Holiday Shopper — 4 Trends That Will Drive Q4 Success

CTV Report

70% of Viewers Prioritize Flexibility — but Gen Z and Boomers Want Different Streams

By Frankie Karrer
July 11, 2025

70% of Viewers Prioritize Flexibility — but Gen Z and Boomers Want Different Streams