Consumer Insights

Analysis of viewership and adoption of streaming television.

CTV Report

More Than Half of Streaming Viewers Subscribe to AVOD

By Frankie Karrer
October 31, 2024

More Than Half of Streaming Viewers Subscribe to AVOD

CTV Report

62% of Consumers Discover New Brands or Products Through TV

By Frankie Karrer
October 25, 2024

62% of Consumers Discover New Brands or Products Through TV

Analysis

3 Trends That Reveal the Present and Future of Small Business

By Cat Hausler
October 23, 2024

3 Trends That Reveal the Present and Future of Small Business

CTV Report

Streaming Has Passed Linear As the ‘First Stop’ for TV Watchers

By Frankie Karrer
October 17, 2024

Streaming Has Passed Linear As the ‘First Stop’ for TV Watchers

CTV Report

60% of CTV Users Will Kick Off Their Holiday Shopping Before Thanksgiving

By Frankie Karrer
October 11, 2024

60% of CTV Users Will Kick Off Their Holiday Shopping Before Thanksgiving

Analysis

2024 Advertisers Are Capitalizing on “Christmas Creep”

By Frankie Karrer
October 9, 2024

2024 Advertisers Are Capitalizing on “Christmas Creep”

CTV Report

The Right Context and Tone in CTV Ads Can Boost Brand Impact by 82%

By Frankie Karrer
October 4, 2024

The Right Context and Tone in CTV Ads Can Boost Brand Impact by 82%

Seasonal Series

Why Halloween Has Lessons for the Rest of Q4 CTV Advertising

By Melissa Yap
October 2, 2024

Why Halloween Has Lessons for the Rest of Q4 CTV Advertising