Research Digest

Research Digest

Travel Brands Take Note—Consumers are Taking Action After Viewing Ads on CTV

By Cat Hausler
July 20, 2022

Travel Brands Take Note—Consumers are Taking Action After Viewing Ads on CTV

Research Digest

Ad Length Impact on Attention is Minimal, But Content Tips the Scales

By Melissa Yap
July 19, 2022

Ad Length Impact on Attention is Minimal, But Content Tips the Scales

Research Digest

Seasonal Trends: Ad-Supported Connected TV Viewership Increases in the Summer

By Cat Hausler
June 28, 2022

Seasonal Trends: Ad-Supported Connected TV Viewership Increases in the Summer

Research Digest

CTV Viewers Look to OTT Bundles From Their Home Service Providers

By Isabel Greenfield
June 27, 2022

CTV Viewers Look to OTT Bundles From Their Home Service Providers

Research Digest

How Brands Can Level Up Their Creative Testing For Performance

By Melissa Yap
June 27, 2022

How Brands Can Level Up Their Creative Testing For Performance

Research Digest

“Churn and Return” Subscribers and the Sign of a Maturing CTV Landscape

By Stephen Graveman
June 15, 2022

“Churn and Return” Subscribers and the Sign of a Maturing CTV Landscape

Research Digest

Data-Driven CTV Creative Recommendations for Travel Marketers

By Frankie Karrer
June 13, 2022

Data-Driven CTV Creative Recommendations for Travel Marketers

Research Digest

Top Challenges Faced by Advertisers Amid CTV’s Growth

By Melissa Yap
June 2, 2022

Top Challenges Faced by Advertisers Amid CTV’s Growth