Research Digest

Research Digest

Consumers Are Seeking Out Experiential Travel

By Cat Hausler
August 12, 2022

Consumers Are Seeking Out Experiential Travel

Research Digest

High-Level to Hyperlocal: How Challenger Brands Should Approach Their Connected TV Creative Strategy

By Melissa Yap
August 4, 2022

High-Level to Hyperlocal: How Challenger Brands Should Approach Their Connected TV Creative Strategy

Research Digest

Consumers Find Ways To Cut Costs During Economic Uncertainty

By Frankie Karrer
August 3, 2022

Consumers Find Ways To Cut Costs During Economic Uncertainty

Research Digest

Sticking to Ad Spend Plans in the Face of Economic Uncertainty

By Frankie Karrer
July 22, 2022

Sticking to Ad Spend Plans in the Face of Economic Uncertainty

Research Digest

Travel Brands Take Note—Consumers are Taking Action After Viewing Ads on CTV

By Cat Hausler
July 20, 2022

Travel Brands Take Note—Consumers are Taking Action After Viewing Ads on CTV

Research Digest

Ad Length Impact on Attention is Minimal, But Content Tips the Scales

By Melissa Yap
July 19, 2022

Ad Length Impact on Attention is Minimal, But Content Tips the Scales

Research Digest

Seasonal Trends: Ad-Supported Connected TV Viewership Increases in the Summer

By Cat Hausler
June 28, 2022

Seasonal Trends: Ad-Supported Connected TV Viewership Increases in the Summer

Research Digest

CTV Viewers Look to OTT Bundles From Their Home Service Providers

By Isabel Greenfield
June 27, 2022

CTV Viewers Look to OTT Bundles From Their Home Service Providers