Looks like 2025 is the year when the majority of agencies will capitalize on the streaming boom. According to recent data from Pixability, 58% of U.S. media agency professionals plan to increase their investments in Connected TV (CTV). That’s in...

March 21, 2025

Netflix continues to lead the streaming industry in content investment, spending $15.3 billion in 2024 — nearly twice what Disney+ invested at $8.6 billion. Warner Bros. Discovery followed with $6.4 billion, while Peacock and Paramount+ invested $5.2 billion and $4.4...

March 14, 2025

The days are getting longer (thank you, Daylight Savings) and the nights are getting warmer, but one thing is still keeping us glued to our seats: March Madness is back. 68 teams will battle it out this month starting with...

March 14, 2025

New research reveals data that might sound like a broken record: Streaming is continuing to grow, with U.S. premium SVOD subscriptions rising 10.4% in 2024, surpassing 260 million. Netflix remains the market leader with 26% share (67.5 million subscribers), followed...

March 10, 2025

We get it — hunting down those perfect generational stats can feel like trying to stream your favorite show on dial-up. That’s why we took care of the hard work, so you can get on with your job. All we...

February 28, 2025

We’ve known Connected TV has been growing fast, but now EMARKETER has identified it as the fastest-growing ad channel in 2024 — with ad spend surpassing those of search, social, and retail media. The reason is clear: advertisers are following...

February 28, 2025

As the third-most celebrated holiday in the U.S. (behind only Christmas and Thanksgiving), Mother’s Day has cemented itself as a major seasonal moment. While Mother’s Day presents a lot of opportunities for advertisers, consumer purchasing habits are changing. So, brands...

February 24, 2025

Streaming continued to grow in 2024, and a new report from TVision reveals 90% of streaming-enabled households now actively watch content. The average household uses 3.9 streaming apps, and 8% even access ten or more. Netflix and YouTube had the...

February 21, 2025