Showing Results (236) For: Ads

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Where Are They Now? A Check-In on Ad-Supported Offerings

If 2022 was the year that all the major streaming services joined the ranks of the ad-supported, 2023 is shaping up to be the year we see the effects of those moves. This year, AVOD services are expected to gain...

June 8, 2023

Money In, Money Out: Metrics That Matter to CTV Advertisers

Did you know marketers can measure performance metrics on TV ads now? If you’re already on MNTN Research, there’s a solid chance you already knew. If you didn’t know, then we’re so glad we get to be the ones to...

May 24, 2023

5 Ways to Win Gen Z’s Hearts with CTV Ad Creative

People love to say Gen Z is addicted to their phones. But let’s be real: every generation gets a little overly attached to their digital devices, whether it’s Millennials in the golden age of the Nokia 3310, or Gen Xers...

May 18, 2023

In a Wobbly Economy, Performance TV Is Stealing the Show

Upfronts and Newfronts season sets the tone for the rest of the year for TV advertisers. And this year, the big story is all about Connected TV. Advertisers say they plan to allocate 40% of their 2023 budgets to CTV,...

May 16, 2023

Holiday Breakdown: Consumers Intend to Spend This Summer

Consumer behavior fluctuates over the summer—some people head out on vacations or into the great outdoors, while others take the time to get things done around their home or garden. The good news for advertisers is that brands can benefit...

May 16, 2023

A Whole New World: Breaking Down Programmatic and Upfront TV Spend in 2023

The upfronts are fast approaching, and this year we can expect more spending on TV overall, be it programmatically or through deals. Part of the reason for this increase is the influx of digital-first and performance advertisers venturing into the...

May 3, 2023

The Key to CTV Success Could Already Exist in Your Social Video Strategy

Even if you’ve never produced a TV commercial before, chances are that you’ve created more than your fair share of social media ads. When developing creative for a Connected TV campaign, social ads can serve as an excellent starting point....

May 3, 2023

Holiday Breakdown: A Dive into Consumer Behavior During the Father’s Day Season

The number of people celebrating Father's Day each year is on the up and up. And with more celebrators comes more growth opportunities for advertisers, especially on Connected TV (CTV). Key Insights: Father’s Day 2022 A Large Majority of Americans...

April 27, 2023