Showing Results (244) For: Ads
Showing Results 224-232 Of 244
A Majority of Streamers Find Value in Advertising
From finding new products to accessing premium content, viewers often have a positive attitude towards streaming ads. Ads have gotten a bad rap. From pop-up ads to blaring interruptions during your online workout video, misplaced ads can be a negative...
May 18, 2022
CTV Viewership Continues to Grow Yet Advertiser Spending Still Lags Behind
Advertisers are being left behind by their linear-only strategy As more people cut the cord, advertisers are struggling to meet their marketing goals with linear TV. However, the rapid growth of streaming viewership is still exceeding the advertising spend, even...
May 17, 2022
Get Up to Speed on Testimonial Videos
What is a Testimonial Video? In essence, testimonial videos use your audience to sell for you. They tell a true story, through a first person perspective, about someone’s experience involving your brand or product. A way you can think of...
May 17, 2022
Local Advertisers Begin the Move to Connected TV
The streaming industry now caters to the specific needs of local businesses. It’s no secret that where people are watching TV is changing. As viewers cancel their cable subscriptions, they are spending more time streaming. Advertisers have been following suit,...
May 16, 2022
SVOD vs AVOD: How Consumers are Watching Connected TV
SVOD still reigns supreme in the CTV space, but with AVOD audiences on the rise, advertisers are presented with an opportunity to reach a valuable consumer group. As more and more users turn to Connected TV to watch TV content,...
May 16, 2022
Brand Safety Drives Stronger Performance Outcomes on TV
Advertisers put brand safety top of mind, as brand risk dropped by 4% globally—and it’s paying off. As brand safety issues continue to plague the advertising industry, one question remains: is one marketing channel better shielded than others? Connected TV...
May 13, 2022
Get Up to Speed on Explainer Videos
What is an Explainer Video? Explainer videos are exactly what they sound like. They’re digestible videos that creatively explain information about your brand or product. Explainers are effective across a variety of platforms, from Connected TV to social media channels....
May 10, 2022
Early Adoption Phase Ends for CTV Advertisers As Budgets Ramp
Fig. 1 No longer a fledgling advertising channel that’s new and unproven, Connected TV has risen to transform the advertising landscape—and forced advertisers to rethink their budgets. This sort of transformation has caused a series of ripple effects, including changes...
May 10, 2022