Upfronts and Newfronts season sets the tone for the rest of the year for TV advertisers. And this year, the big story is all about Connected TV. Advertisers say they plan to allocate 40% of their 2023 budgets to CTV,...

May 16, 2023

The upfronts are fast approaching, and this year we can expect more spending on TV overall, be it programmatically or through deals. Part of the reason for this increase is the influx of digital-first and performance advertisers venturing into the...

May 3, 2023

Even if you’ve never produced a TV commercial before, chances are that you’ve created more than your fair share of social media ads. When developing creative for a Connected TV campaign, social ads can serve as an excellent starting point....

May 3, 2023

What's one of the biggest pieces of news that we know about for the 2023 upfronts and NewFronts? It’s the first year Netflix has thrown their proverbial hat into the ring.  This is a huge about-turn moment for Netflix. Easily...

April 27, 2023

If you’ve ever mindlessly scrolled through a streaming service menu, crippled by the amount of must-see content that’s continually releasing, you’re not alone. A study by Nielsen found that nearly half of all streaming users in the U.S. report feeling...

April 18, 2023

With online shopping so prevalent nowadays, it begs the question: is brick-and-mortar in trouble? It’s more accurate to say that it is evolving, as in-store brands attempt to complement their online-only counterparts. Which brings us to our next question that...

April 13, 2023

It’s a New (Ad-Supported) World for CTV Good news for brands already advertising on Connected TV: viewers are officially watching more ad-supported CTV content than ad-free. According to data from TVision, CTV viewers spent only 36% of their time on...

April 12, 2023

The Rise in Sports Streaming While Connected TV continues to rise in popularity with TV viewers, sports has remained a popular tentpole of the linear TV model. Despite 82% of American households having at least one internet-connected device, and the...

April 10, 2023