Showing Results (255) For: connected tv
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Why CTV Ad Spend is Increasing Faster Than Projected
Increased advertising spending is changing how audiences, brands, and marketers interact with Connected TV Fig. 1 Connected TV’s continued rise to dominance in the television landscape has been predicted for some time, as viewers continue to leave behind linear TV...
March 23, 2022
What Makes the Perfect CTV Commercial?
Connected TV is the New Normal In the 1930s, every home had a radio to listen to their favorite programs—sponsored by the biggest advertisers of the time. By the 1950s, every home had a television to watch their favorite shows—with...
February 9, 2022
Consumer Snapshot: Shoppers Get a Head Start on Holiday Shopping This Prime Day
This year’s October Prime Big Deal Day event was a precursor for the Q4 holiday season, as “prosumers” - a more price-sensitive and savvy shopper - kicked off the quarter with a 61% increase in retail sales on Amazon versus...
November 3, 2025
89% of U.S. Households Pay for at Least One Streaming Service
Subscription fatigue is changing the streaming landscape — fast. Parks Associates found that while 89% of U.S. households still pay for at least one streaming service, nearly half (45%) are tuning into free ad-supported streaming TV (FAST), up from 42%...
October 24, 2025
North Americans Subscribe to an Average of 7 Streaming Services
Consumers in North America now subscribe to an average of seven streaming services, up from five a year ago, according to TiVo’s latest Video Trends report. As a result, their average monthly spend has climbed to $169.12, up from $140.06...
October 17, 2025
FAST Viewership Has Grown 12% YoY
Free Ad-Supported Streaming TV (FAST) is steadily earning more attention from viewers — and advertisers need to move faster if they want to seize the opportunity. New research from Wurl shows that monthly active FAST households grew 12% year-over-year, while...
October 3, 2025
Post-Holiday Success: 4 “Q5” Trends That Drive Year-Round Growth
While some advertisers hit pause after the holidays, assuming consumer spending has slowed, they're missing a critical window of opportunity. The period from December 26th through January 31st — what we call "Q5" — represents far more than just holiday...
September 25, 2025
Consumer Snapshot: Labor Day Proves It’s a Summer Shopping Powerhouse
Memorial Day Weekend (MDW) often steals the spotlight as the summer’s marquee shopping event. But in 2025, Labor Day Weekend (LDW) proved itself a worthy adversary, delivering impressive efficiency gains and returns for advertisers. Using first party MNTN Performance TV...
September 19, 2025