Showing Results (254) For: connected tv
Showing Results 136-144 Of 254
What Makes the Perfect CTV Commercial?
Connected TV is the New Normal In the 1930s, every home had a radio to listen to their favorite programs—sponsored by the biggest advertisers of the time. By the 1950s, every home had a television to watch their favorite shows—with...
February 9, 2022
Consumer Snapshot: Shoppers Get a Head Start on Holiday Shopping This Prime Day
This year’s October Prime Big Deal Day event was a precursor for the Q4 holiday season, as “prosumers” - a more price-sensitive and savvy shopper - kicked off the quarter with a 61% increase in retail sales on Amazon versus...
November 3, 2025
89% of U.S. Households Pay for at Least One Streaming Service
Subscription fatigue is changing the streaming landscape — fast. Parks Associates found that while 89% of U.S. households still pay for at least one streaming service, nearly half (45%) are tuning into free ad-supported streaming TV (FAST), up from 42%...
October 24, 2025
North Americans Subscribe to an Average of 7 Streaming Services
Consumers in North America now subscribe to an average of seven streaming services, up from five a year ago, according to TiVo’s latest Video Trends report. As a result, their average monthly spend has climbed to $169.12, up from $140.06...
October 17, 2025
FAST Viewership Has Grown 12% YoY
Free Ad-Supported Streaming TV (FAST) is steadily earning more attention from viewers — and advertisers need to move faster if they want to seize the opportunity. New research from Wurl shows that monthly active FAST households grew 12% year-over-year, while...
October 3, 2025
Post-Holiday Success: 4 “Q5” Trends That Drive Year-Round Growth
While some advertisers hit pause after the holidays, assuming consumer spending has slowed, they're missing a critical window of opportunity. The period from December 26th through January 31st — what we call "Q5" — represents far more than just holiday...
September 25, 2025
Consumer Snapshot: Labor Day Proves It’s a Summer Shopping Powerhouse
Memorial Day Weekend (MDW) often steals the spotlight as the summer’s marquee shopping event. But in 2025, Labor Day Weekend (LDW) proved itself a worthy adversary, delivering impressive efficiency gains and returns for advertisers. Using first party MNTN Performance TV...
September 19, 2025
U.S. Streaming Subscriptions Rose 10% in Q2 2025
Even as the broader media market cools, streaming platforms continue to heat up. In Q2 2025, U.S. streaming subscriptions climbed 10%, hitting 339 million, while the number of individual Connected TV users rose 8% year-over-year. Premium services like Netflix, Hulu,...
September 19, 2025