Questions about the economy haven’t cooled Q4 spending — they’ve just made shoppers more strategic. While shoppers remain cost-conscious, they’re finding creative ways to maintain their holiday traditions and splurge on what matters most. For advertisers, these evolving consumer habits...

July 18, 2025

Streaming has become the default for U.S. viewers — but not all ad experiences are created equal. As platforms shift toward monetization, younger viewers, especially Gen Z, are showing less tolerance for traditional ad formats. Flexibility remains streaming’s biggest draw...

July 11, 2025

Value-driven consumer behavior will be a key driver of the 2025 back-to-school (BTS) shopping season. As economic uncertainty persists, shoppers are getting savvier about where and how they spend their money, making decisions based on perceived worth and timing purchases...

July 1, 2025

Despite ongoing economic uncertainty, Memorial Day Weekend (MDW) shoppers showed up with serious purchase intent, driving impressive performance for brands of all shapes and sizes. Using first party MNTN Performance TV data, we dug into MDW 2025 numbers to gauge...

June 18, 2025

Young adults aged 18-34 are among the most active (and unpredictable) streaming audiences. According to new research from Ampere Analysis, this demographic of streaming viewers averages 4.2 streaming subscriptions — nearly a full service more than the overall average of...

June 6, 2025

Streaming viewers are looking to find a balance between price and experience. According to new research from Attest, 38.5% of people say they are comfortable with ads, as long as it means a more affordable subscription. About 21% say they...

May 30, 2025

Gone are the days when summer represented a lull in consumer spending. The warmer months have become pivotal for driving business growth and building crucial customer relationships. Despite economic uncertainties, consumers have indicated that they are still eager to travel...

May 15, 2025

Streaming has transformed the way we watch TV — and the way advertisers connect with audiences. It’s no longer just an up-and-coming channel, it’s the primary method of television and movie consumption for millions of viewers around the world.  Whether you're...

May 12, 2025