Showing Results (249) For: connected tv

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Post-Holiday Success: 4 “Q5” Trends That Drive Year-Round Growth

While some advertisers hit pause after the holidays, assuming consumer spending has slowed, they're missing a critical window of opportunity. The period from December 26th through January 31st — what we call "Q5" — represents far more than just holiday...

September 25, 2025

Consumer Snapshot: Labor Day Proves It’s a Summer Shopping Powerhouse

Memorial Day Weekend (MDW) often steals the spotlight as the summer’s marquee shopping event. But in 2025, Labor Day Weekend (LDW) proved itself a worthy adversary, delivering impressive efficiency gains and returns for advertisers. Using first party MNTN Performance TV...

September 19, 2025

U.S. Streaming Subscriptions Rose 10% in Q2 2025

Even as the broader media market cools, streaming platforms continue to heat up. In Q2 2025, U.S. streaming subscriptions climbed 10%, hitting 339 million, while the number of individual Connected TV users rose 8% year-over-year. Premium services like Netflix, Hulu,...

September 19, 2025

NFL Streaming Ads Were 66% More Effective Than Linear

Last season, NFL games on streaming platforms didn’t just hold attention — they significantly outperformed linear ads. Streaming-exclusive NFL broadcasts saw a 66% lift in ad effectiveness compared to cable and broadcast, according to EDO. Netflix’s Christmas Day debut set...

August 29, 2025

42% of Streamers Are More Likely To Maintain Bundled Subscriptions

With subscription fatigue on the rise as budgets tighten, viewers are turning to streaming bundles for better value and variety. In fact, nearly half of streamers say they’re more likely to maintain bundled subscriptions over individual ones — and the...

August 22, 2025

The Data Is In: Q4 Is a Power Play for B2B Advertisers

Q4 has long been considered B2C territory, where holiday campaigns, Black Friday blowouts, and Cyber Week steals tend to dominate the season’s narrative. As a result, some B2B brands still treat Q4 like downtime — scaling back ads and waiting...

August 14, 2025

The New Holiday Shopper — 4 Trends That Will Drive Q4 Success

Questions about the economy haven’t cooled Q4 spending — they’ve just made shoppers more strategic. While shoppers remain cost-conscious, they’re finding creative ways to maintain their holiday traditions and splurge on what matters most. For advertisers, these evolving consumer habits...

July 18, 2025

70% of Viewers Prioritize Flexibility — but Gen Z and Boomers Want Different Streams

Streaming has become the default for U.S. viewers — but not all ad experiences are created equal. As platforms shift toward monetization, younger viewers, especially Gen Z, are showing less tolerance for traditional ad formats. Flexibility remains streaming’s biggest draw...

July 11, 2025