The share of viewers who value low prices above everything else when it comes to streaming has nearly doubled in a single year. New data from Hub Research shows 21% of U.S. broadband households now call low prices the most...

July 28, 2026

Most travel advertising is built around someone who already knows they want to go somewhere. The keyword is purchased, the booking funnel begins. That's a reasonable place to put your ad spend. It's just not the only place — and...

July 8, 2026

For advertisers, no quarter carries more weight than Q4, and 2026 is shaping up to be another strong one. EMARKETER predicts holiday spending will increase year-over-year (YoY), for retail as a whole and even more so for ecommerce. Q4 has...

July 7, 2026

Streaming set out to win live sports, and based on recent adoption numbers, it has. 64% of Americans now pay for a sports SVOD subscription, and US adults will spend an average of 24 minutes a day with live sports...

July 2, 2026

When it comes to capturing consumer attention, big-screen ads are still the ones to beat. New research from Omnicom finds 50% of consumers notice ads on television, more than social media, YouTube, or any other channel. Connected TV also leads...

June 26, 2026

Streaming viewers have made their peace with ads. New Antenna data shows 40% of U.S. Premium SVOD consumers are now "Ad Managers," or people who deliberately mix ad-free and ad-supported plans across the services they pay for. Factor in the...

June 19, 2026

Free ad-supported streaming TV is winning over US audiences. FAST will reach 131.4 million US viewers this year (38.7% of the population), and projections show that share will climb to 43.3% by 2030. Viewers are spending more time there, too:...

June 12, 2026

Every four years, international soccer's biggest tournament drops into the cultural calendar with an impact that's harder to quantify than any other sporting event. Because very few events ask so many different kinds of people to pay attention at the...

June 12, 2026