Consumers in North America now subscribe to an average of seven streaming services, up from five a year ago, according to TiVo’s latest Video Trends report. As a result, their average monthly spend has climbed to $169.12, up from $140.06...

October 17, 2025

Free Ad-Supported Streaming TV (FAST) is steadily earning more attention from viewers — and advertisers need to move faster if they want to seize the opportunity. New research from Wurl shows that monthly active FAST households grew 12% year-over-year, while...

October 3, 2025

While some advertisers hit pause after the holidays, assuming consumer spending has slowed, they're missing a critical window of opportunity. The period from December 26th through January 31st — what we call "Q5" — represents far more than just holiday...

September 25, 2025

Memorial Day Weekend (MDW) often steals the spotlight as the summer’s marquee shopping event. But in 2025, Labor Day Weekend (LDW) proved itself a worthy adversary, delivering impressive efficiency gains and returns for advertisers. Using first party MNTN Performance TV...

September 19, 2025

Even as the broader media market cools, streaming platforms continue to heat up. In Q2 2025, U.S. streaming subscriptions climbed 10%, hitting 339 million, while the number of individual Connected TV users rose 8% year-over-year. Premium services like Netflix, Hulu,...

September 19, 2025

Last season, NFL games on streaming platforms didn’t just hold attention — they significantly outperformed linear ads. Streaming-exclusive NFL broadcasts saw a 66% lift in ad effectiveness compared to cable and broadcast, according to EDO. Netflix’s Christmas Day debut set...

August 29, 2025

With subscription fatigue on the rise as budgets tighten, viewers are turning to streaming bundles for better value and variety. In fact, nearly half of streamers say they’re more likely to maintain bundled subscriptions over individual ones — and the...

August 22, 2025

Q4 has long been considered B2C territory, where holiday campaigns, Black Friday blowouts, and Cyber Week steals tend to dominate the season’s narrative. As a result, some B2B brands still treat Q4 like downtime — scaling back ads and waiting...

August 14, 2025