Understanding the Science Behind Consumer Mindset and Emotion In order for advertisers to create value with their customers, they need to not only build connections, but also understand the ‘why’ in the way they feel. While having a solid brand...

September 1, 2022

Here’s how challenger brands are disrupting the industry with a performance mindset. What is a Challenger Brand? Historically, television advertising has often been reserved for the top-tier advertisers: brands who have the resources and time to make a giant statement...

August 4, 2022

Despite the increase in travel and outdoor adventuring in the summer, ad-supported CTV viewership heats up.  Summer is here and travel and other adventures are enticing people out of their homes. While this is traditionally a season when TV viewership...

June 28, 2022

Connected TV co-viewing leads to higher ad attention, in some cases more than others. The domino effect of co-viewing is clear—not only does it impact attention, but also affects the value of Connected TV ad buys. This digest dissects the...

June 1, 2022

As political advertisers begin to ramp up their campaigns for the 2022 election cycle, it’s time to take a look at how they are shifting their budgets to better reach prospective voters. With midterms fast approaching, political advertisers are making...

May 27, 2022

The streaming industry now caters to the specific needs of local businesses. It’s no secret that where people are watching TV is changing. As viewers cancel their cable subscriptions, they are spending more time streaming. Advertisers have been following suit,...

May 16, 2022

SVOD still reigns supreme in the CTV space, but with AVOD audiences on the rise, advertisers are presented with an opportunity to reach a valuable consumer group. As more and more users turn to Connected TV to watch TV content,...

May 16, 2022

Introduction For marketers of every stripe, Connected TV advertising has arrived, and the channel is transforming the ways brand and performance marketing teams approach their roles within the advertising process.  As measurable outcomes and actionable ad formats are now possible...

May 10, 2022