SVOD still reigns supreme in the CTV space, but with AVOD audiences on the rise, advertisers are presented with an opportunity to reach a valuable consumer group. As more and more users turn to Connected TV to watch TV content,...

May 16, 2022

Introduction For marketers of every stripe, Connected TV advertising has arrived, and the channel is transforming the ways brand and performance marketing teams approach their roles within the advertising process.  As measurable outcomes and actionable ad formats are now possible...

May 10, 2022

How the Modern Method of TV Advertising Stacks Up Against its Traditional Forebearer Fig. 1 For the last several years, brands and viewers have been re-evaluating their relationship with smart TV advertising as more consumers cut the cord and embrace...

April 28, 2022

While the demographics cross age lines, CTV tends to attract younger and more forward-thinking watchers Four out of 10 US seniors are regular Connected TV users, and CTV usage is about double that (more than 80%) for viewers ages 25-54....

April 14, 2022

The CTV device market has been heating up over the last few years, and that competition isn’t expected to slow down According to data featured in eMarketer’s US Connected TV Advertising Repor1, which examines trends, data, and strategies related to...

April 14, 2022

Despite an overall dip in national TV advertising revenue, Connected TV is a bright spot in the evolving media landscape. According to Madison & Wall, pure-play CTV platforms (think premium streaming services) are poised for a 26% growth this year,...

June 13, 2025

For advertising agencies, the last few years can be described in one word: rollercoaster. Following another explosion of specialty agencies during the social media boom, the last few years have seen an industry contraction, as 91% of brands have moved...

May 21, 2025

Shoppable ads are getting a prime spot in the Connected TV lineup — and platforms are moving fast to keep up. With U.S. consumers now spending an average of $290 a year on products they discover while watching TV, CTV...

May 16, 2025