SVOD still reigns supreme in the CTV space, but with AVOD audiences on the rise, advertisers are presented with an opportunity to reach a valuable consumer group. As more and more users turn to Connected TV to watch TV content,...

May 16, 2022

Introduction For marketers of every stripe, Connected TV advertising has arrived, and the channel is transforming the ways brand and performance marketing teams approach their roles within the advertising process.  As measurable outcomes and actionable ad formats are now possible...

May 10, 2022

How the Modern Method of TV Advertising Stacks Up Against its Traditional Forebearer Fig. 1 For the last several years, brands and viewers have been re-evaluating their relationship with smart TV advertising as more consumers cut the cord and embrace...

April 28, 2022

While the demographics cross age lines, CTV tends to attract younger and more forward-thinking watchers Four out of 10 US seniors are regular Connected TV users, and CTV usage is about double that (more than 80%) for viewers ages 25-54....

April 14, 2022

The CTV device market has been heating up over the last few years, and that competition isn’t expected to slow down According to data featured in eMarketer’s US Connected TV Advertising Repor1, which examines trends, data, and strategies related to...

April 14, 2022

Connected TV budgets are set to grow again in 2026. According to a new survey from Premion, 70% of advertisers plan to increase CTV spend this year, with budgets climbing an average of 17%. That makes CTV the fastest-growing channel...

March 6, 2026

Marketers now rank Performance TV alongside social media as the most effective channel, with both earning 25% of marketer confidence. According to a new survey, that momentum is translating directly into budgets: more marketers plan to put their dollars behind...

February 13, 2026

TV remains one of the most powerful channels for driving consumer action — despite walking a fine line with viewer tolerance. New research from DISQO reveals that nearly half of consumers (49%) say TV ads influence their purchase behavior, outperforming...

January 30, 2026