Showing Results (225) For: connected
Showing Results 168-176 Of 225
The Growing Relationship Between CTV and Retail Media Networks
Over the past few years, Connected TV has become one of the fastest growing advertising channels on the internet. Between 2019 and 2020, CTV ad spend grew from $6.42 billion to $9 billion. Seems like a lot of cash is...
December 28, 2022
How Co-Viewing Streaming Could Boost Valentine’s Day For Brands
Regarding gift-giving holidays, few are as high stakes as Valentine’s Day. Every year, more money is spent on lavish gifts and experiences. Yet, all this gift-giving doesn’t equal gift-loving—14.7% of Valentine’s Day recipients report being unhappy with the gifts they...
December 22, 2022
The Digital Advertising Strategies of Today’s Top Travel Brands
Travel organizations have had to weather numerous disruptions over the past few years. The most significant disruption has likely been the COVID-19 pandemic, which resulted in a dramatic drop in consumer travel in 2020. In response, many organizations had to...
December 14, 2022
Retailers Tie Goals to CTV Ads Easier Than Linear TV
For about as long as the format has existed, linear TV has been a favored ad channel of the retail industry. Regardless of vertical, size, or geographic location, retailers have leveraged television’s audio-visual capabilities to showcase merchandise, promote sales, and...
December 14, 2022
Best Streaming Services: What the Streaming Wars Mean for Consumers and Advertisers
When it comes to the best streaming services, there is a seemingly endless array of choices for consumers. To further complicate things, from HBO Max to Netflix, every major player in the space has announced an ad-supported subscription tier in...
December 9, 2022
Streaming TV Viewing Time Continues Its Rise Over Cable
This July, streaming TV viewership passed cable for the first time. But are advertisers keeping up with this rise? The State of TV Viewership Streaming has been growing in popularity among consumers over the last few years, and this year...
December 8, 2022
Data Reveals Increased Investment in CTV Leads to Better Performance
As viewers flock to Connected TV, advertisers are evaluating their ad budgets and figuring out how to work this ad channel into their mix. In the past, TV has traditionally been an awareness play, focusing solely on the upper funnel....
December 5, 2022
Forecasting the Future of Creative in the Next Wave of Ad-Supported Streaming
Remember when every marketer in adland started pivoting to video? It felt like the wild west, where ideas and concepts were flying through the air as we all tried to determine which creative approach would prove the stickiest for our...
December 5, 2022