After the boom of spending during the pandemic era, it’s been hard to pinpoint precisely where the economy stands. Interest rates have risen and the stock market has seen a downtrend; however, unemployment numbers and consumer spending habits have not...

September 26, 2022

Consumers find television ads more trustworthy than those on other advertising channels. With so many advertising channels out there, brands need to be mindful of when and where they advertise, with special consideration of the channels that not only have...

September 22, 2022

With many consumers choosing to cancel their cable subscriptions, it’s time to take a look at what drives this cord-cutting behavior. The world of television has changed a lot over the last few years, with new technology and platforms allowing...

September 9, 2022

Today’s audience has more options for entertainment than ever before, and the explosion in streaming services—as well as changing consumer behaviors during the pandemic—has led to more audiences cutting the cord on their cable bill. In 2021 alone, over 4.7...

September 6, 2022

Back-to-school shoppers rely on brands they know and love. As the days get shorter and the air gets colder, another season is on its way. No, it’s not fall (just yet)...We’re talking back-to-school (BTS). The COVID-19 pandemic in 2020 and...

September 1, 2022

What Are Four P’s and How Do They Fit In With Connected TV? Most are familiar with the four P’s of marketing, but in 1961, researcher James Rhodes published An Analysis of Creativity, where he created a separate framework to...

August 19, 2022

Back in 2016, Innisfree, a Korean beauty brand, went viral thanks to an in-store shopping innovation. They gave their customers the option between two different styles of hand-held shopping baskets. If you needed help from a customer service representative, you...

August 17, 2022

Experiential travel is booming. Over the last few years, the popularity of experiential travel has increased significantly. After a pause in travel during the COVID-19 pandemic, people are now, more than ever, seeking unique experiences where they can fully immerse...

August 12, 2022