Advertiser Trends
Insight into the statistics and trends shaping streaming television advertising.
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Analysis of viewership and adoption of streaming television.
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Data-driven insights on Connected TV and video advertising formats.
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CTV Report
Over 90% of CTV Ad Spend Is Now Transacted Programmatically
By Frankie KarrerApril 17, 2025
27% of Viewers Plan To Try Out a New Streamer in the Next Six Months
By Frankie KarrerApril 11, 2025
80% of People Would Rather Watch Streaming Than Scroll on Social
By Frankie KarrerMarch 28, 2025
58% of Media Agency Professionals Are Boosting Their Investment in CTV
By Frankie KarrerMarch 21, 2025
Netflix Outspends Streaming Competitors on Content
By Frankie KarrerMarch 14, 2025
Premium SVOD Subscriptions Increased by 10.4% in 2024
By Frankie KarrerMarch 10, 2025
Connected TV Is the Fastest Growing Ad Channel
By Frankie KarrerFebruary 28, 2025
The Average CTV Household Actively Uses Around 4 Streaming Apps
By Frankie KarrerFebruary 21, 2025
