Consumer Insights

Analysis of viewership and adoption of streaming television.

CTV Report

Young Adult Viewers Average 4.2 Streaming Subscriptions

By Frankie Karrer
June 6, 2025

Young Adult Viewers Average 4.2 Streaming Subscriptions

CTV Report

Almost Four in Ten Viewers Will Watch Ads for a Cheaper Streaming Subscription

By Frankie Karrer
May 30, 2025

Almost Four in Ten Viewers Will Watch Ads for a Cheaper Streaming Subscription

Research Digest

Turbulence Ahead: Navigating Travel Advertising in 2025

By Frankie Karrer
May 27, 2025

Turbulence Ahead: Navigating Travel Advertising in 2025

CTV Report

Viewers Spend $290 a Year on Products They See While Watching TV

By Frankie Karrer
May 16, 2025

Viewers Spend $290 a Year on Products They See While Watching TV

Research Digest

Beat the Heat: 4 Advertising Trends to Drive Brand Momentum Ahead of Q4

By Cat Hausler
May 15, 2025

Beat the Heat: 4 Advertising Trends to Drive Brand Momentum Ahead of Q4

Research Digest

The State of Streaming: What Advertisers Need To Know

By Frankie Karrer
May 12, 2025

The State of Streaming: What Advertisers Need To Know

MNTN Data Shows Advertiser Consistency Is Key Amid Economic Uncertainty

By Cat Hausler
April 30, 2025

MNTN Data Shows Advertiser Consistency Is Key Amid Economic Uncertainty

All the Consumer TV Ad Engagement and Sentiment Numbers You Need To Know

By Frankie Karrer
April 29, 2025

All the Consumer TV Ad Engagement and Sentiment Numbers You Need To Know