Consumer Insights

Analysis of viewership and adoption of streaming television.

CTV Report

CTV Engagement per Impression Is Up Nearly 2x YoY

By Frankie Karrer
November 14, 2025

CTV Engagement per Impression Is Up Nearly 2x YoY

CTV Report

81% of Viewers Stream Through Smart TVs

By Frankie Karrer
November 7, 2025

81% of Viewers Stream Through Smart TVs

Consumer Snapshot: Shoppers Get a Head Start on Holiday Shopping This Prime Day

By Melissa Yap
November 3, 2025

Consumer Snapshot: Shoppers Get a Head Start on Holiday Shopping This Prime Day

CTV Report

U.S. CTV Ad Spend Will Surpass Linear TV in 2028

By Frankie Karrer
October 31, 2025

U.S. CTV Ad Spend Will Surpass Linear TV in 2028

CTV Report

89% of U.S. Households Pay for at Least One Streaming Service

By Frankie Karrer
October 24, 2025

89% of U.S. Households Pay for at Least One Streaming Service

CTV Report

North Americans Subscribe to an Average of 7 Streaming Services

By Frankie Karrer
October 17, 2025

North Americans Subscribe to an Average of 7 Streaming Services

CTV Report

FAST Viewership Has Grown 12% YoY

By Frankie Karrer
October 3, 2025

FAST Viewership Has Grown 12% YoY

CTV Report

CTV Came Out on Top for Viewer Attention in Q2 2025

By Frankie Karrer
September 26, 2025

CTV Came Out on Top for Viewer Attention in Q2 2025