Consumer Insights

Analysis of viewership and adoption of streaming television.

89% of U.S. Households Pay for at Least One Streaming Service

By Frankie Karrer
October 24, 2025

89% of U.S. Households Pay for at Least One Streaming Service

North Americans Subscribe to an Average of 7 Streaming Services

By Frankie Karrer
October 17, 2025

North Americans Subscribe to an Average of 7 Streaming Services

FAST Viewership Has Grown 12% YoY

By Frankie Karrer
October 3, 2025

FAST Viewership Has Grown 12% YoY

CTV Came Out on Top for Viewer Attention in Q2 2025

By Frankie Karrer
September 26, 2025

CTV Came Out on Top for Viewer Attention in Q2 2025

Research Digest

Post-Holiday Success: 4 “Q5” Trends That Drive Year-Round Growth

By Cat Hausler
September 25, 2025

Post-Holiday Success: 4 “Q5” Trends That Drive Year-Round Growth

Consumer Snapshot: Labor Day Proves It’s a Summer Shopping Powerhouse

By Cat Hausler
September 19, 2025

Consumer Snapshot: Labor Day Proves It’s a Summer Shopping Powerhouse

U.S. Streaming Subscriptions Rose 10% in Q2 2025

By Frankie Karrer
September 19, 2025

U.S. Streaming Subscriptions Rose 10% in Q2 2025

CTV Will Exceed 40% of Global Ad Spending by 2030

By Frankie Karrer
September 12, 2025

CTV Will Exceed 40% of Global Ad Spending by 2030

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