Consumer Insights

Analysis of viewership and adoption of streaming television.

CTV Report

The Average CTV Household Actively Uses Around 4 Streaming Apps

By Frankie Karrer
February 21, 2025

The Average CTV Household Actively Uses Around 4 Streaming Apps

All the Consumer TV Ad Engagement and Sentiment Numbers You Need To Know

By Frankie Karrer
February 14, 2025

All the Consumer TV Ad Engagement and Sentiment Numbers You Need To Know

CTV Report

15% of Big Game Viewership Was on Free Streaming Platform Tubi

By Frankie Karrer
February 14, 2025

15% of Big Game Viewership Was on Free Streaming Platform Tubi

All the NFL Streaming TV and CTV Advertising Numbers You Need To Know

By Frankie Karrer
February 10, 2025

All the NFL Streaming TV and CTV Advertising Numbers You Need To Know

CTV Report

This Year’s Big Game: Fewer Car Ads, More Celebrities, and Record-Breaking Ad Prices

By Frankie Karrer
February 6, 2025

This Year’s Big Game: Fewer Car Ads, More Celebrities, and Record-Breaking Ad Prices

CTV Report

Streaming Subscriptions Have Overtaken Linear in Revenue Share

By Frankie Karrer
January 30, 2025

Streaming Subscriptions Have Overtaken Linear in Revenue Share

All the Generational Streaming TV and CTV Advertising Numbers You Need To Know

By Frankie Karrer
January 24, 2025

All the Generational Streaming TV and CTV Advertising Numbers You Need To Know

CTV Report

66% of U.S. TV Viewers Prefer Ad-Supported Streaming Services

By Frankie Karrer
January 17, 2025

66% of U.S. TV Viewers Prefer Ad-Supported Streaming Services