Advertiser Trends
Insight into the statistics and trends shaping streaming television advertising.
Consumer Insights
Analysis of viewership and adoption of streaming television.
Ad Creative Analysis
Data-driven insights on Connected TV and video advertising formats.
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CTV Report
89% of U.S. Households Pay for at Least One Streaming Service
By Frankie KarrerOctober 24, 2025
North Americans Subscribe to an Average of 7 Streaming Services
By Frankie KarrerOctober 17, 2025
FAST Viewership Has Grown 12% YoY
By Frankie KarrerOctober 3, 2025
CTV Came Out on Top for Viewer Attention in Q2 2025
By Frankie KarrerSeptember 26, 2025
Research Digest
Post-Holiday Success: 4 “Q5” Trends That Drive Year-Round Growth
By Cat HauslerSeptember 25, 2025
Consumer Snapshot: Labor Day Proves It’s a Summer Shopping Powerhouse
By Cat HauslerSeptember 19, 2025
U.S. Streaming Subscriptions Rose 10% in Q2 2025
By Frankie KarrerSeptember 19, 2025
CTV Will Exceed 40% of Global Ad Spending by 2030
By Frankie KarrerSeptember 12, 2025