Consumer Insights

Analysis of viewership and adoption of streaming television.

CTV Report

Four in Five Streaming Viewers Will Have an Ad-supported Plan by 2026

By Frankie Karrer
March 23, 2026

Four in Five Streaming Viewers Will Have an Ad-supported Plan by 2026

CTV Report

Premium Video Sees 33% More Co-Viewing Than YouTube

By Frankie Karrer
March 13, 2026

Premium Video Sees 33% More Co-Viewing Than YouTube

Analysis

Mother’s Day 2026: TV Advertisers Will Ride The Emotional Dollar

By Cat Hausler
March 11, 2026

Mother’s Day 2026: TV Advertisers Will Ride The Emotional Dollar

Research Digest

Your 2026 Guide to Mother’s Day Creative Best Practices

By Frankie Karrer
March 4, 2026

Your 2026 Guide to Mother’s Day Creative Best Practices

CTV Report

Sports Content on Top Streamers Climbs 52% in Q1 2026

By Frankie Karrer
February 27, 2026

Sports Content on Top Streamers Climbs 52% in Q1 2026

CTV Report

52% of Gen Z Streamers Choose Ad-Supported Tiers To Cut Costs

By Frankie Karrer
February 6, 2026

52% of Gen Z Streamers Choose Ad-Supported Tiers To Cut Costs

CTV Report

49% of Consumers Say TV Ads Drive Purchases

By Frankie Karrer
January 30, 2026

49% of Consumers Say TV Ads Drive Purchases

CTV Report

Digital Live Sports Audiences Are Projected To Grow 5.8% in 2026

By Frankie Karrer
January 23, 2026

Digital Live Sports Audiences Are Projected To Grow 5.8% in 2026