Consumer Insights

CTV Report

66% of U.S. TV Viewers Prefer Ad-Supported Streaming Services

By Frankie Karrer
January 17, 2025

All the Q4 Streaming TV and CTV Advertising Numbers You Need To Know

By Frankie Karrer
December 26, 2024

All the NFL Streaming TV and CTV Advertising Numbers You Need To Know

By Frankie Karrer
December 26, 2024

CTV Report

Almost 80% of Streaming Viewers Are Loving What They Watch

By Frankie Karrer
November 22, 2024

Advertisers Take Note: Momentum From Q4 and the Winter Holidays Drives a Strong “Resolution Season”

By Cat Hausler
November 22, 2024

CTV Report

Connected TV Is on the Rise — and Brands Know It

By Frankie Karrer
November 15, 2024

CTV Report

More Than Half of Streaming Viewers Subscribe to AVOD

By Frankie Karrer
October 31, 2024

CTV Report

62% of Consumers Discover New Brands or Products Through TV

By Frankie Karrer
October 25, 2024