Research Digest

Research Digest

How Did Q4 Perform? A Look Into Macro and CTV Ad Trends

By Melissa Yap
January 26, 2024

How Did Q4 Perform? A Look Into Macro and CTV Ad Trends

Research Digest

Dot the I’s, Cross the (CTV) Screens: Boost Your Metrics With a Multi-Screen Approach

By Melissa Yap
January 10, 2024

Dot the I’s, Cross the (CTV) Screens: Boost Your Metrics With a Multi-Screen Approach

Research Digest

To Each Their Own: How Consumers Feel About Ad-Supported Streaming Services

By Frankie Karrer
January 4, 2024

To Each Their Own: How Consumers Feel About Ad-Supported Streaming Services

Research Digest

Curating Context: An Analysis of Brand Favorability and Connected TV Ads

By Melissa Yap
December 4, 2023

Curating Context: An Analysis of Brand Favorability and Connected TV Ads

Analysis

Seasonal Breakdown: “Resolution Season” 2023/2024

By Cat Hausler
November 21, 2023

Seasonal Breakdown: “Resolution Season” 2023/2024

Research Digest

The State of Free Ad Supported TV (FASTs) in 2023

By Cat Hausler
November 2, 2023

The State of Free Ad Supported TV (FASTs) in 2023

Research Digest

Go Left or Right? An Analysis of Connected TV Ad Creative on Performance Outcomes

By Melissa Yap
October 27, 2023

Go Left or Right? An Analysis of Connected TV Ad Creative on Performance Outcomes

Research Digest

Enough (Ads) Is Enough: Avoiding CTV Advertising Over-Exposure

By Frankie Karrer
October 27, 2023

Enough (Ads) Is Enough: Avoiding CTV Advertising Over-Exposure