Research Digest
Dot the I’s, Cross the (CTV) Screens: Boost Your Metrics With a Multi-Screen Approach
By Melissa Yap
January 10, 2024
To Each Their Own: How Consumers Feel About Ad-Supported Streaming Services
By Frankie Karrer
January 4, 2024
Curating Context: An Analysis of Brand Favorability and Connected TV Ads
By Melissa Yap
December 4, 2023
