By the end of 2025, the balance of power between TV ad channels will have shifted across nearly every major metric: viewing share, time spent, household adoption, and content investment. The result? CTV will grow from an emerging channel into...

October 31, 2025

Subscription fatigue is changing the streaming landscape — fast. Parks Associates found that while 89% of U.S. households still pay for at least one streaming service, nearly half (45%) are tuning into free ad-supported streaming TV (FAST), up from 42%...

October 24, 2025

Consumers in North America now subscribe to an average of seven streaming services, up from five a year ago, according to TiVo’s latest Video Trends report. As a result, their average monthly spend has climbed to $169.12, up from $140.06...

October 17, 2025

Free Ad-Supported Streaming TV (FAST) is steadily earning more attention from viewers — and advertisers need to move faster if they want to seize the opportunity. New research from Wurl shows that monthly active FAST households grew 12% year-over-year, while...

October 3, 2025

Connected TV continues to lead the pack when it comes to capturing audience attention. New research from attention metrics platform Adelaide shows that in Q2 2025, CTV earned an average of 58.9 Attention Units (AUs) — outpacing linear TV (52.5),...

September 26, 2025

While some advertisers hit pause after the holidays, assuming consumer spending has slowed, they're missing a critical window of opportunity. The period from December 26th through January 31st — what we call "Q5" — represents far more than just holiday...

September 25, 2025

Memorial Day Weekend (MDW) often steals the spotlight as the summer’s marquee shopping event. But in 2025, Labor Day Weekend (LDW) proved itself a worthy adversary, delivering impressive efficiency gains and returns for advertisers. Using first party MNTN Performance TV...

September 19, 2025

Even as the broader media market cools, streaming platforms continue to heat up. In Q2 2025, U.S. streaming subscriptions climbed 10%, hitting 339 million, while the number of individual Connected TV users rose 8% year-over-year. Premium services like Netflix, Hulu,...

September 19, 2025