We know the struggle — endlessly searching for that perfect Q4 stat to help drive your point home, only to come up empty-handed. But luckily, making that search easier is our gift to you this season. That’s why we’ve scoured...

December 26, 2024

Connected TV is proving to be a major win for advertisers, delivering on performance goals, audience targeting, and expanded reach. According to a new survey, 41% of marketers say Connected TV effectively drives both brand awareness and measurable results, while...

December 20, 2024

Streaming ad prices are tumbling, and it’s all thanks to Connected TV’s meteoric rise. According to new research, ad inventory has skyrocketed — in part due to more people glued to streaming than ever before. This has led to a...

December 13, 2024

You’ve likely read about Connected TV’s high average completion rate and how it complements second-screen viewing behavior. But what about its effect on web traffic and user engagement? If you’re an avid MNTN Research reader, then you’re already well acquainted...

December 9, 2024

Now that we’re on the other side of Cyber Five, it’s time for the big reveal. Is Black Friday /  Cyber Monday still a priority in your Q4 planning? How did this translate in your ad creative and messaging? Read...

December 3, 2024

Advertising just isn’t what it used to be. The art of advertising used to be a kind of dark art, a mysterious practice that only the sages at advertising agencies could conjure successfully. In those old days, only the best...

November 26, 2024

Streaming platforms may be cutting back on original content, but viewers are still happy with what they’ve been watching. According to a new study from Hub Entertainment Research, nearly 80% of subscribers say they’re spending more time watching shows they...

November 22, 2024

Between the winter holidays and the close of Q4, the end of the year can be chaotic — especially for advertisers. While it’s no secret that Q4 is a vital time for business, what is often overlooked is the transitional...

November 22, 2024