Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

Analysis

For Connected TV Advertisers, Performance Blooms in Spring

By Cat Hausler
March 28, 2024

For Connected TV Advertisers, Performance Blooms in Spring

CTV Report

80% of Amazon Prime Viewers Are Subscribed to the New Ad-Supported Tier

By Frankie Karrer
March 22, 2024

80% of Amazon Prime Viewers Are Subscribed to the New Ad-Supported Tier

Analysis

The Hottest Trend With Fashion and Apparel Advertisers: Connected TV

By Cat Hausler
February 23, 2024

The Hottest Trend With Fashion and Apparel Advertisers: Connected TV

Peeks Report

Can Marketers Pick a Big Game Winner? Here’s How They Did

By Tim Edmundson
February 11, 2024

Can Marketers Pick a Big Game Winner? Here’s How They Did

Research Digest

Unlocking TV Advertising Success Beyond the Big Game

By Frankie Karrer
February 5, 2024

Unlocking TV Advertising Success Beyond the Big Game

Research Digest

How Did Q4 Perform? A Look Into Macro and CTV Ad Trends

By Melissa Yap
January 26, 2024

How Did Q4 Perform? A Look Into Macro and CTV Ad Trends

Analysis

Pulse Check: What’s Next in Streaming Fragmentation

By Frankie Karrer
January 26, 2024

Pulse Check: What’s Next in Streaming Fragmentation

Analysis

The Majority of Advertising Professionals Are Using AI

By Cat Hausler
January 17, 2024

The Majority of Advertising Professionals Are Using AI