Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

Research Digest

Super Big Bucks: Advertising During 2023’s Big Game

By Frankie Karrer
January 24, 2023

Super Big Bucks: Advertising During 2023’s Big Game

Partner Research

The Digital Advertising Strategies of Today’s Top Travel Brands

By Stephen Graveman
December 14, 2022

The Digital Advertising Strategies of Today’s Top Travel Brands

Retailers Tie Goals to CTV Ads Easier Than Linear TV

By Stephen Graveman
December 14, 2022

Retailers Tie Goals to CTV Ads Easier Than Linear TV

Research Digest

Streaming TV Viewing Time Continues Its Rise Over Cable

By Frankie Karrer
December 8, 2022

Streaming TV Viewing Time Continues Its Rise Over Cable

Analysis

Data Reveals Increased Investment in CTV Leads to Better Performance

By Isabel Greenfield
December 5, 2022

Data Reveals Increased Investment in CTV Leads to Better Performance

Analysis

Black Friday and Cyber Week 2022 Broke Spending Records

By Isabel Greenfield
December 1, 2022

Black Friday and Cyber Week 2022 Broke Spending Records

Peeks Report

What’s the Most Effective TV Ad You’ve Seen, and Why?

By Tim Edmundson
October 10, 2022

What’s the Most Effective TV Ad You’ve Seen, and Why?

Analysis

Three Retail Insights in Uncertain Economic Times

By Isabel Greenfield
September 26, 2022

Three Retail Insights in Uncertain Economic Times