Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

CTV Report

42% of Streamers Are More Likely To Maintain Bundled Subscriptions

By Frankie Karrer
August 22, 2025

42% of Streamers Are More Likely To Maintain Bundled Subscriptions

CTV Report

Ad-Supported Content Now Owns 73.6% of Total TV Viewing

By Frankie Karrer
August 15, 2025

Ad-Supported Content Now Owns 73.6% of Total TV Viewing

The Data Is In: Q4 Is a Power Play for B2B Advertisers

By Frankie Karrer
August 14, 2025

The Data Is In: Q4 Is a Power Play for B2B Advertisers

CTV Report

58% of Marketers Will Increase Spend on CTV in H2 2025

By Frankie Karrer
July 31, 2025

58% of Marketers Will Increase Spend on CTV in H2 2025

Consumer Snapshot: Prime Day Shoppers Boosted CTV Ad Efficiency

By Cat Hausler
July 29, 2025

Consumer Snapshot: Prime Day Shoppers Boosted CTV Ad Efficiency

CTV Report

42.1% of Marketers Prefer CTV Over Linear for Its Interactive, Digital Creative

By Frankie Karrer
July 25, 2025

42.1% of Marketers Prefer CTV Over Linear for Its Interactive, Digital Creative

The New Holiday Shopper — 4 Trends That Will Drive Q4 Success

By Cat Hausler
July 18, 2025

The New Holiday Shopper — 4 Trends That Will Drive Q4 Success

CTV Report

CTV’s Ad Attention Scores Hit 69.5, Outpacing Online Video and Display

By Frankie Karrer
July 3, 2025

CTV’s Ad Attention Scores Hit 69.5, Outpacing Online Video and Display