Consumer Insights

Analysis of viewership and adoption of streaming television.

The Cost of Cord-Cutting: How Rising Costs Impact Viewer Habits

By Stephen Graveman
August 30, 2023

The Cost of Cord-Cutting: How Rising Costs Impact Viewer Habits

Analysis

Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4

By Melissa Yap
August 10, 2023

Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4

Analysis

Seasonal Breakdown: Back-to-School Spending Is Back

By Cat Hausler
June 16, 2023

Seasonal Breakdown: Back-to-School Spending Is Back

Analysis

How Do Consumers Actually Feel About AI-Powered Advertising?

By Stephen Graveman
June 15, 2023

How Do Consumers Actually Feel About AI-Powered Advertising?

Research Digest

Better Together: An Exploration of Co-Viewing on CTV

By Frankie Karrer
June 13, 2023

Better Together: An Exploration of Co-Viewing on CTV

Research Digest

Where Are They Now? A Check-In on Ad-Supported Offerings

By Frankie Karrer
June 8, 2023

Where Are They Now? A Check-In on Ad-Supported Offerings

Analysis

Holiday Breakdown: Consumers Intend to Spend This Summer

By Cat Hausler
May 16, 2023

Holiday Breakdown: Consumers Intend to Spend This Summer

Seasonal Series

Holiday Breakdown: A Dive into Consumer Behavior During the Father’s Day Season

By Cat Hausler
April 27, 2023

Holiday Breakdown: A Dive into Consumer Behavior During the Father’s Day Season