Consumer Insights

Research Digest

Travelers Are Wary but Optimistic This Holiday Season

By Frankie Karrer
November 9, 2022

Analysis

Consumer Analysis: Which Networks Drive Top Performance With Travel and Leisure Customers?

By Cat Hausler
October 27, 2022

Research Digest

Audience Deep Dive: A Look at Older Adult CTV Usage

By Cat Hausler
October 19, 2022

Research Digest

Consumers View TV as the Most Trustworthy Advertising Channel

By Cat Hausler
September 22, 2022

Explainer

Snip Snip: An Exploration of Cord-Cutting Consumers

By Frankie Karrer
September 9, 2022

Research Digest

Cable TV Subscribers Pay $1,618 a Year for Channels (and Ads) They Don’t Watch

By Stephen Graveman
September 6, 2022

Research Digest

Brand Familiarity Drives Back-to-School Purchasing

By Cat Hausler
September 1, 2022

Research Digest

Consumers Are Seeking Out Experiential Travel

By Cat Hausler
August 12, 2022