Consumer Insights

Analysis of viewership and adoption of streaming television.

Research Digest

“Churn and Return” Subscribers and the Sign of a Maturing CTV Landscape

By Stephen Graveman
June 15, 2022

“Churn and Return” Subscribers and the Sign of a Maturing CTV Landscape

Research Digest

Read the Room: How Co-Viewing Affects Connected TV Viewership

By Melissa Yap
June 1, 2022

Read the Room: How Co-Viewing Affects Connected TV Viewership

Research Digest

A Majority of Streamers Find Value in Advertising

By Isabel Greenfield
May 18, 2022

A Majority of Streamers Find Value in Advertising

Research Digest

SVOD vs AVOD: How Consumers are Watching Connected TV

By Frankie Karrer
May 16, 2022

SVOD vs AVOD: How Consumers are Watching Connected TV

Research Digest

Increased Streaming Fragmentation Has Led to an Interest in Streaming Bundles

By Frankie Karrer
May 3, 2022

Increased Streaming Fragmentation Has Led to an Interest in Streaming Bundles

Research Digest

Ad Loads Can Affect Viewer Attention Spans

By Isabel Greenfield
April 22, 2022

Ad Loads Can Affect Viewer Attention Spans

Research Digest

Streaming Sports Viewership is a Growth Opportunity

By Frankie Karrer
April 19, 2022

Streaming Sports Viewership is a Growth Opportunity

Research Digest

Generational Breakdown: Who is Watching Connected TV?

By Frankie Karrer
April 14, 2022

Generational Breakdown: Who is Watching Connected TV?