Consumer Insights

CTV Report

15% of Big Game Viewership Was on Free Streaming Platform Tubi

By Frankie Karrer
February 14, 2025

All the NFL Streaming TV and CTV Advertising Numbers You Need To Know

By Frankie Karrer
February 10, 2025

CTV Report

This Year’s Big Game: Fewer Car Ads, More Celebrities, and Record-Breaking Ad Prices

By Frankie Karrer
February 6, 2025

CTV Report

Streaming Subscriptions Have Overtaken Linear in Revenue Share

By Frankie Karrer
January 30, 2025

CTV Report

66% of U.S. TV Viewers Prefer Ad-Supported Streaming Services

By Frankie Karrer
January 17, 2025

All the Q4 Streaming TV and CTV Advertising Numbers You Need To Know

By Frankie Karrer
December 26, 2024

CTV Report

Almost 80% of Streaming Viewers Are Loving What They Watch

By Frankie Karrer
November 22, 2024

Advertisers Take Note: Momentum From Q4 and the Winter Holidays Drives a Strong “Resolution Season”

By Cat Hausler
November 22, 2024