Consumer Insights

Analysis of viewership and adoption of streaming television.

All the Q4 Streaming TV and CTV Advertising Numbers You Need To Know

By Frankie Karrer
December 26, 2024

All the Q4 Streaming TV and CTV Advertising Numbers You Need To Know

CTV Report

Almost 80% of Streaming Viewers Are Loving What They Watch

By Frankie Karrer
November 22, 2024

Almost 80% of Streaming Viewers Are Loving What They Watch

Advertisers Take Note: Momentum From Q4 and the Winter Holidays Drives a Strong “Resolution Season”

By Cat Hausler
November 22, 2024

Advertisers Take Note: Momentum From Q4 and the Winter Holidays Drives a Strong “Resolution Season”

CTV Report

Connected TV Is on the Rise — and Brands Know It

By Frankie Karrer
November 15, 2024

Connected TV Is on the Rise — and Brands Know It

CTV Report

More Than Half of Streaming Viewers Subscribe to AVOD

By Frankie Karrer
October 31, 2024

More Than Half of Streaming Viewers Subscribe to AVOD

CTV Report

62% of Consumers Discover New Brands or Products Through TV

By Frankie Karrer
October 25, 2024

62% of Consumers Discover New Brands or Products Through TV

Analysis

3 Trends That Reveal the Present and Future of Small Business

By Cat Hausler
October 23, 2024

3 Trends That Reveal the Present and Future of Small Business

CTV Report

Streaming Has Passed Linear As the ‘First Stop’ for TV Watchers

By Frankie Karrer
October 17, 2024

Streaming Has Passed Linear As the ‘First Stop’ for TV Watchers