Research Digest

Research Digest

The Big Screen Reigns Supreme: Why Advertisers Should Prioritize CTV Over Mobile

By Frankie Karrer
March 29, 2023

The Big Screen Reigns Supreme: Why Advertisers Should Prioritize CTV Over Mobile

Research Digest

Building Strong Memory Structures in Your Connected TV Ad

By Melissa Yap
March 22, 2023

Building Strong Memory Structures in Your Connected TV Ad

Research Digest

Thinking Long Term With Connected TV Ads

By Melissa Yap
March 6, 2023

Thinking Long Term With Connected TV Ads

Research Digest

Opinions on CTV Ads in an Increasingly Ad-Supported World

By Frankie Karrer
February 27, 2023

Opinions on CTV Ads in an Increasingly Ad-Supported World

Research Digest

How Thinking by ‘Encounters’ Makes for a More Effective CTV Strategy

By Melissa Yap
February 24, 2023

How Thinking by ‘Encounters’ Makes for a More Effective CTV Strategy

Research Digest

And the Award Goes to… Streaming Services?

By Cat Hausler
February 15, 2023

And the Award Goes to… Streaming Services?

Research Digest

Audience Deep Dive: Generation Z

By Cat Hausler
February 2, 2023

Audience Deep Dive: Generation Z

Research Digest

How To Apply a Big Game Sized Creative Strategy to Your Evergreen Campaigns

By Melissa Yap
January 31, 2023

How To Apply a Big Game Sized Creative Strategy to Your Evergreen Campaigns