Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

Mo’ CTV Creative, No Problems

By Melissa Yap
June 21, 2023

Mo’ CTV Creative, No Problems

Analysis

Seasonal Breakdown: Back-to-School Spending Is Back

By Cat Hausler
June 16, 2023

Seasonal Breakdown: Back-to-School Spending Is Back

Analysis

Advertiser Outlook on Generative AI: Sunny, With a Side of Caution

By Stephen Graveman
June 15, 2023

Advertiser Outlook on Generative AI: Sunny, With a Side of Caution

Research Digest

Where Are They Now? A Check-In on Ad-Supported Offerings

By Frankie Karrer
June 8, 2023

Where Are They Now? A Check-In on Ad-Supported Offerings

Peeks Report

Money In, Money Out: Metrics That Matter to CTV Advertisers

By Tim Edmundson
May 24, 2023

Money In, Money Out: Metrics That Matter to CTV Advertisers

Research Digest

In a Wobbly Economy, Performance TV Is Stealing the Show

By Frankie Karrer
May 16, 2023

In a Wobbly Economy, Performance TV Is Stealing the Show

Analysis

Holiday Breakdown: Consumers Intend to Spend This Summer

By Cat Hausler
May 16, 2023

Holiday Breakdown: Consumers Intend to Spend This Summer

Research Digest

A Whole New World: Breaking Down Programmatic and Upfront TV Spend in 2023

By Frankie Karrer
May 3, 2023

A Whole New World: Breaking Down Programmatic and Upfront TV Spend in 2023