Consumer Insights

Analysis of viewership and adoption of streaming television.

CTV Report

The Summer Olympics Could Be the Most Watched TV Event in 8 Years

By Frankie Karrer
July 18, 2024

The Summer Olympics Could Be the Most Watched TV Event in 8 Years

CTV Report

Streaming Viewership Reached a Record High in May 2024

By Frankie Karrer
July 5, 2024

Streaming Viewership Reached a Record High in May 2024

Analysis

Back-to-School Season Beats the Winter Holidays on One Key Ad Metric

By Cat Hausler
June 26, 2024

Back-to-School Season Beats the Winter Holidays on One Key Ad Metric

CTV Report

Connected TV Ad Attention Grew in Q1

By Frankie Karrer
June 6, 2024

Connected TV Ad Attention Grew in Q1

CTV Report

Ad-Supported Streaming Will Continue Growing in 2025

By Frankie Karrer
May 31, 2024

Ad-Supported Streaming Will Continue Growing in 2025

CTV Report

Viewers Name Netflix and Amazon As the Top Draws for a Streaming Bundle

By Frankie Karrer
May 23, 2024

Viewers Name Netflix and Amazon As the Top Draws for a Streaming Bundle

Analysis

Summertime Brings the CTV Performance Heat

By Cat Hausler
May 10, 2024

Summertime Brings the CTV Performance Heat

Analysis

In 2024, Father’s Day Advertisers Need to Think Outside the Toolbox

By Cat Hausler
May 3, 2024

In 2024, Father’s Day Advertisers Need to Think Outside the Toolbox