Consumer Insights

Analysis of viewership and adoption of streaming television.

Research Digest

Too Many Cooks: How Consumers Deal With Streaming Fragmentation

By Frankie Karrer
April 24, 2023

Too Many Cooks: How Consumers Deal With Streaming Fragmentation

More Options, More Anxiety: CTV Viewers Are Overwhelmed

By Stephen Graveman
April 18, 2023

More Options, More Anxiety: CTV Viewers Are Overwhelmed

Peeks Report

Marketers Pick Netflix for Top Ad-Tier in ’24

By Tim Edmundson
April 5, 2023

Marketers Pick Netflix for Top Ad-Tier in ’24

Seasonal Series

Holiday Breakdown: Mother’s Day Spend Hit an All-Time High in 2022

By Cat Hausler
March 31, 2023

Holiday Breakdown: Mother’s Day Spend Hit an All-Time High in 2022

Analysis

Why More Viewers Are Streaming Sports, Including March Madness

By Stephen Graveman
March 10, 2023

Why More Viewers Are Streaming Sports, Including March Madness

Seasonal Series

Consumer Spending in Springtime Offers Growth Opportunities for Advertisers

By Cat Hausler
February 27, 2023

Consumer Spending in Springtime Offers Growth Opportunities for Advertisers

Research Digest

Opinions on CTV Ads in an Increasingly Ad-Supported World

By Frankie Karrer
February 27, 2023

Opinions on CTV Ads in an Increasingly Ad-Supported World

Research Digest

And the Award Goes to… Streaming Services?

By Cat Hausler
February 15, 2023

And the Award Goes to… Streaming Services?