Research Digest

Research Digest

This Year, Cannes Lions Was All About Branded Assets. Here’s How to Apply Them  to Your CTV Campaigns.

By Melissa Yap
September 6, 2023

This Year, Cannes Lions Was All About Branded Assets. Here’s How to Apply Them  to Your CTV Campaigns.

Analysis

Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4

By Melissa Yap
August 10, 2023

Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4

Research Digest

Unlock Profitable Scale With Performance Optimized CTV Creative

By Melissa Yap
July 20, 2023

Unlock Profitable Scale With Performance Optimized CTV Creative

Analysis

Seasonal Breakdown: Back-to-School Spending Is Back

By Cat Hausler
June 16, 2023

Seasonal Breakdown: Back-to-School Spending Is Back

Research Digest

Better Together: An Exploration of Co-Viewing on CTV

By Frankie Karrer
June 13, 2023

Better Together: An Exploration of Co-Viewing on CTV

Research Digest

Music to Our Ears: What Makes a Perfect Melody on a Connected TV Ad?

By Melissa Yap
June 9, 2023

Music to Our Ears: What Makes a Perfect Melody on a Connected TV Ad?

Research Digest

Where Are They Now? A Check-In on Ad-Supported Offerings

By Frankie Karrer
June 8, 2023

Where Are They Now? A Check-In on Ad-Supported Offerings

Research Digest

In a Wobbly Economy, Performance TV Is Stealing the Show

By Frankie Karrer
May 16, 2023

In a Wobbly Economy, Performance TV Is Stealing the Show